Outbrain Opens Its Platform to Developers, Driving Innovation for Content Marketers

NEW YORK, Nov. 24, 2014 /PRNewswire/ -- Outbrain, the world's largest content discovery platform, today announced the launch of its Amplify API, which enables marketers to programmatically manage and measure their content campaigns on the Outbrain platform. The Amplify API will empower marketers to seamlessly integrate their content and campaigns directly into Outbrain's network of leading media properties, reaching a worldwide audience of more than 561 million.

The Outbrain Amplify API will provide developers of all sizes open access to its platform, enabling marketers to scale the reach of their content through programmatic access to the most premium publishers in the world. This technology adds an automation layer to the creation, management and reporting of content campaigns; it also integrates the buying and measurement of Outbrain campaigns to the dashboards of leading media and technology companies who have joined Outbrain's global partner ecosystem. 

Joint customers of Outbrain and its partners, such as Contently, now have a single solution for managing content creation and distribution. The companies view this as a clear differentiator and a milestone. 

"This is a major signal of a maturing industry for leading technology and media companies to work together and drive innovation for their customers. We share Outbrain's vision to ensure that brands large and small benefit from more robust and complete content marketing solutions," said Joe Coleman, CEO of Contently. "When Outbrain opens the world's largest content marketplace for others to build upon, you're going to see efficiency and innovation take off, by everyone from global leaders to shrewd independent tacticians."

Through Outbrain's new Amplify API solution, programmatic buying becomes a reality for content marketing for the first time since it gained prominence as an effective way to connect with and grow engaged audiences. By establishing an open, developer-friendly platform, Outbrain will allow technology and media partners to build proprietary solutions for the placement of their content, manage bids in real time, and simultaneously track data from multiple media partners or clients.  Outbrain campaigns will be purchased and measured from the dashboards of major buyers and agencies in the same way that many do for display, search and social media.  

"When it comes to content marketing, creating and distributing content with efficiency has become a primary challenge. Customization, while crucial, is inherently inefficient," commented Shafqat Islam, CEO of Newscred.  "Now that programmatic has entered the content marketer's world, I believe that it will drive adoption by a new wave of digital marketers who are primed to take advantage of it."

"The content marketing industry is continually expanding and fragmenting, which makes it difficult for marketers to find comprehensive solutions," added Gilad deVries, SVP Product & Strategy at Outbrain.  "We listened to our audience and opened up our platform to address this. Our new proprietary technology will not only make marketers more effective and therefore successful, but will also help to drive the continued and explosive growth seen in our industry."

In July, Outbrain launched a strategic partnership with Newscred, ushering in a new way for marketers to reach relevant audiences authentically, simply and at scale. Outbrain continues to make considerable technological and commercial advancements enabling marketers to move one step closer to a turnkey approach to content marketing. 

The Outbrain Amplify API complements the company's API offerings for publishers. To learn more about the Amplify API or apply to be a partner in the program, visit http://developer.outbrain.com/amplify or contact [email protected].

About Outbrain:

Outbrain (http://www.outbrain.com/) is the world's largest content discovery platform, bringing personalised, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.

Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News.

Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

Follow @Outbrain on Twitter: https://twitter.com/Outbrain

Media Contact
Courtnee Coburn
Sunshine Sachs for Outbrain
[email protected]
(212) 691-2800

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SOURCE Outbrain

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