Outdoor Industry Leaders THOR & KOA Partner To "Pick Up America"

ELKHART, Ind., May 9, 2019 /PRNewswire/ -- Today marks the launch of the first-ever Pick Up America campaign, a multi-year joint endeavor from THOR Industries, Inc.™ the world's largest recreational vehicle (RV) manufacturer and Kampgrounds of America (KOA). Pick Up America unites two industry leaders with a shared focus on ensuring the places and spaces their consumers enjoy, stay beautiful. The program's first initiative is to remove a minimum of five tons of trash from public lands in the coming months.

As summer travelers enjoy their favorite outdoor activities at campgrounds and in RVs, THOR and KOA will encourage them to pick up garbage along the way. To keep track of progress, participants can go to PickUpAmerica.com and pledge how many garbage bags of trash they will fill and dispose of, post their efforts on social media and engage with others who are participating in the program.

Throughout the month of May, participating KOA campgrounds will help to kick off the program. Specially-branded bags can be picked up, filled and returned to participating KOA locations across the country.

"While people are enjoying our country's parks and national landmarks, we wanted to inspire them to help keep these places beautiful for current and future campers," said Bob Martin, President and CEO of THOR Industries. "KOA shares our vision of protecting outdoor recreation and we know our combined forces on this project will motivate consumers to make real change to improve our environment."  

Participants are encouraged to post about their pick-up efforts on social media using #PickUpAmerica and tagging @THORIndustries and @KampgroundsofAmerica. 

"We are thrilled to be a part of this wonderful effort," said Toby O'Rourke, President and CEO of KOA. "The premise is so simple yet we know it will be incredibly effective at getting people outside and involved in the care of our public lands."

The partnership between THOR and KOA will extend beyond 2019, as additional challenges will be announced after the five-ton goal is reached. In an effort to expand this initiative, THOR will evaluate the potential for partnerships with other outdoor leaders who share the same values and vision.

For more information on the Pick Up America program, please visit: www.pickupamerica.com.

ABOUT THOR INDUSTRIES
THOR Industries (NYSE: THO) was founded in 1980 by Wade Thompson and Peter Orthwein with the purchase of Airstream. THOR Industries went public in 1984, and since that time THOR has grown both organically and through strategic acquisitions. Today, Elkhart, IN-based THOR is the sole owner of operating subsidiaries that, combined, represent the world's largest manufacturer of RVs. For more information, please visit: https://www.thorindustries.com/.

ABOUT KAMPGROUNDS OF AMERICA (KOA)
Kampgrounds of America Inc. was born on the banks of the Yellowstone River in Billings, Montana in 1962. For the past 57 years, KOA has provided campers in North America with quality camping experiences, and family memories that last a lifetime. The Kampgrounds of America system currently includes more than 515 locations in the U.S. and Canada. For more information, visit KOA.com.

SOURCE THOR Industries, Inc.

Related Links

https://www.thorindustries.com