OuterSignal Raises $22M Series A to Bring Agentic Personalization to Every Consumer Brand

Co-led by Long Journey Ventures and Abstract Ventures, the round follows a January launch and rapid growth that now has OuterSignal powering thousands of consumer businesses and hundreds of millions of orders.

NEW YORK, Sept. 30, 2026 /PRNewswire/ -- OuterSignal, the agentic customer intelligence platform that tells brands who their customers actually are and activates them 1:1, today announced a $22M Series A co-led by Long Journey Ventures and Abstract Ventures, with participation from BAM Ventures, Top Shelf Ventures, SuperAngel.Fund, and Jerry Yang's AME Cloud Ventures. As angels, participation included Dave Heath, Rohan Shah, Alex Haro, Emery Wells, Kim Perell, Michael Preysman, Michael Perry, Ken Nguyen, Raad Mobrem, Zach Sims, Sahil Bloom, Steve Carroll, Michael Loeb, Rich Vogel, Troy Ossinoff, Sahil Bhaiwala, James Beshara and Nik Sharma, along with dozens of executives from OuterSignal's customer base.

Every day, hundreds of millions of consumers are treated like strangers. The gym buff, the new mom and the retiree get the same email, see the same products and load the same homepage because brands know almost nothing about who they are. OuterSignal transforms that, using public context to build a full picture of the person behind the purchase. From there, OuterSignal's agents put that to work.

That changes the work of nearly every team:

• Influencer and partnerships teams learn when a notable customer buys and can reach out while it matters.
• Lifecycle marketers build audiences around real personas, so college students and busy executives each get bespoke flows and campaigns written for them.
• Acquisition teams send precise segments to media platforms and run ads that speak to the people who actually buy.
• Product and merchandising teams see who is behind every SKU and category they manage.

OuterSignal customers report measurable lift across retention, acquisition, conversion and influencer marketing. Brands on the platform include AG1, HexClad, Jones Road Beauty, True Classic, Jomashop, Lucy, Gratsi, Magic Mind, and thousands more.

"We built OuterSignal to solve the very problem I had running consumer businesses over the last 15 years," said Zach Zelner, co-founder and CEO of OuterSignal. "Generative AI finally makes truly 1:1 experiences possible, but only if you understand each person on the other end. This round allows us to continue building best-in-class intelligence that drives person-level personalization across billions of touchpoints."

"OuterSignal's platform unlocks a new paradigm for agentic personalization. Their growth has been remarkable and we're proud to back them as they power delightful marketing and experiences for all consumer businesses," said Ramtin Naimi, Founder & General Partner, Abstract Ventures.

"OuterSignal is building something no consumer brand will want to run without. Technology like this is rare, and so is a company that moves this fast. We're thrilled to partner with them," said Lee Jacobs, Co-Founder & Managing Partner, Long Journey Ventures.

"As a retention team, everything starts with really knowing our customers, and OuterSignal has given us a clearer picture of who they are than we've ever had. It's also uncovered something we didn't expect: a huge number of creators and influencers who already cook with HexClad and love it. OuterSignal has become integral to how we build influencer partnerships, because the best voices for our brand are the ones already in our kitchens," said Noah Pine, Director of Retention at HexClad.

"We launch innovation designed to reach new customer targets, and OuterSignal shows us just how distinct those audiences are — data we use to sharpen our messaging and targeting. It's also uncovered creators already engaged with our community, from micro-influencers to major names, that we'd never have found otherwise. We're now building partnerships with people who already know and use the product. That's the difference," said Leala Francis, SVP of Customer Strategy, Product, and Member Experience Innovation at AG1.

"We thought we knew who our customer was, but OuterSignal showed us a much fuller picture of the real people buying from us. That changes how we think about everything, from the creators we partner with to how we talk to our community," said Cody Plofker, CEO of Jones Road Beauty.

OuterSignal will use the funding to deepen its research engine, build personalization that generates a version of every message for every customer, and grow the team across engineering, go-to-market, operations and customer experience. Brands can try OuterSignal free at outersignal.com.

About OuterSignal

OuterSignal is the agentic customer intelligence platform that tells brands who their customers actually are and activates them 1:1. It connects to a brand's commerce platform or CRM, builds a full picture of every customer, and powers the segments, VIP alerts, personalized campaigns and ad audiences that follow. OuterSignal launched in January 2026, works with thousands of consumer businesses, and is headquartered in New York. Learn more at outersignal.com.

Media contact: Donna Felix, [email protected]

SOURCE OuterSignal