Over 13,000 Texas Acres Now Use UpTerra's TerraFlow Water Technology to Improve Water Efficiency

SAUSALITO, Calif., Oct. 14, 2025 /PRNewswire/ -- UpTerra, a company redefining how water performs in agriculture, announced today that its breakthrough technology, TerraFlow, is now deployed across more than 13,000 acres in Texas. By applying advanced physics inside existing irrigation systems, TerraFlow improves irrigation efficiency, boosts soil moisture retention, and reduces losses to evaporation and runoff.

"Texas is a significant opportunity for UpTerra, and we're grateful to the farming community whose trust we've earned over the past few years," said Steve Birch, CEO of UpTerra. "We've demonstrated strong financial returns to farmers across a broad mix of crops in a region with increasing water and soil health challenges, and we look forward to expanding rapidly throughout the state."

TerraFlow builds on years of field-proven results, showing measurable gains in water efficiency and soil performance across a range of crops and conditions. For growers, that translates to lower input costs, higher yields, and improved crop quality, strengthening both profitability and the resilience of our food supply.

This milestone extends TerraFlow's national footprint, with installations on more than 450 fields across 18 states. Farmers use the technology to boost productivity in row crops like cotton, corn, soybeans, potatoes, and wheat, as well as citrus, almonds, and 20 other varieties.

"My cotton handled my high-sodium water a lot better after installing UpTerra," said grower Clint Kieschnick from Lockett, Texas. "It was night and day."

Texas agriculture contributes more than $860 billion in economic activity annually, according to the Texas Farm Bureau. Yet the National Oceanic and Atmospheric Administration reports 18 billion-dollar droughts in the state since 1980. Within that reality, producers continue to seek ways to maximize resources and reduce waste. TerraFlow allows every drop of water to be utilized, supporting productivity and profitability for farmers across Texas to protect their bottom lines.

About UpTerra
We believe there is nothing we can do that will have a greater impact on human health and the future of the planet than how we grow our food. UpTerra applies advanced physics inside existing irrigation systems to define how water behaves from pipe to root zone, improving infiltration, uniformity, and nutrient transport so growers see measurable efficiency and yield gains on the systems they already use. Our team is redefining water's role in agriculture by creating high-performance systems that make farming more efficient and productive.

For more information, visit https://upterra.co/.

SOURCE UpTerra