Overwhelming Response to Reader's Digest 'We Hear You America' Campaign -13 Million Cheers, Nearly Half of American Towns Participating - Spurs New Round of Promotional & Economic Stimulus

WE STILL HEAR YOU AMERICA!

Added Support Offered to Towns Across U.S. Increases by $2.5 Million for a Total of $7.5 Million

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Mar 08, 2011, 09:30 ET

NEW YORK, March 8, 2011 /PRNewswire/ -- Reader's Digest, the world's largest global editorial brand with a reputation for "getting to the heart of the matter" and capturing the best of America, is expanding its "We Hear You America" campaign in response to the overwhelming participation of towns and cities across America. A new round of cheering (voting) at rd.com begins today, so towns that worked so hard to rally their communities the first time around but missed out on prizes - and towns that are new to the campaign - will have another chance to win promotional and economic stimulus.

"With nearly half of every municipality in the U.S. participating, clearly America is responding to our campaign. In the spirit of the Reader's Digest mission to simplify and enhance the lives of Americans, we've now increased our financial and promotional support from $5 million to $7.5 million to help even more towns during these difficult economic times. We still hear you America!" commented Dan Lagani, President, Reader's Digest Media.

The next top 10 winning towns in this second phase of the contest, which runs from March 8, 2011 through May 16, 2011, will receive funds ranging from $10,000 to the Grand Prize of $40,000, plus promotional support through coverage in Reader's Digest outlets that include the 30 million-readership strong, flagship magazine, rd.com (with more than two million unique visitors each month), Reader's Digest Special Interest Publications and our new iPad app.

Beginning today, people are encouraged to log on to rd.com and "cheer" for their towns in order to win economic and promotional stimulus for their towns. The complete rules and instructions are available via www.rd.com/wehearyouamerica.

In addition to the prize-winning towns listed, 90 others have been selected as part of the "We Hear You America" RV tour covering 100 towns in 100 days, hosted by Supermodel and 2011 Celebrity Apprentice star Niki Taylor. The tour commenced on January 18 continues through May. Those towns were chosen on the following basis: 1) impassioned stories that were collected on our "We Hear You America" website via rd.com or 2) inclusion in a past or upcoming "Best of America" issue; or 3) inclusion in the Reader's Digest book Off the Beaten Path or 4) were among the top 10 winners in the first phase of the contest. Today we are at stop #42 in New Orleans, Louisiana.

As previously announced on Facebook, following is the complete list of 100 stops on the "We Hear You America" tour, including the winners and their prizes, from the first round of the contest:

1.	Tuesday, January 18, 2011	New York, NY
2.	Friday, January 21, 2011	Cary, NC
3.	Saturday, January 22, 2011	Conway, SC
4.	Monday, January 24, 2011	Greensboro, NC (pop. 250k-499,999) $10,000
5.	Monday, January 24, 2011	Asheboro, NC
6.	Tuesday, January 25, 2011	Charlotte, NC
7.	Tuesday, January 25, 2011	Hickory, NC
8.	Wednesday, January 26, 2011	North Charleston, SC
9.	Thursday, January 27, 2011	Clemson, SC
10.	Friday, January 28, 2011	Atlanta, GA
11.	Friday, January 28, 2011	Duluth, GA
12.	Friday, January 28, 2011	Porterdale, GA
13.	Saturday, January 29, 2011	Hinesville, GA
14.	Tuesday, February 01, 2011	Lexington, KY
15.	Wednesday, February 02, 2011	Louisville, KY (pop. of 500k or more) $10,000
16.	Thursday, February 03, 2011	Cincinnati, OH
17.	Friday, February 04, 2011	Dayton, OH
18.	Friday, February 04, 2011	Rabbit Hash, KY
19.	Monday, February 07, 2011	St. Louis, MO
20.	Tuesday, February 08, 2011	Jacksonville, IL (pop. 99,999 or less) $10,000
21.	Wednesday, February 09, 2011	Ava, MO
22.	Thursday, April 07, 2011	Greensburg, KS
23.	Thursday, February 10, 2011	Branson, MO
24.	Friday, February 11, 2011	Little Rock, AR
25.	Friday, February 11, 2011	Wrightsville, AR
26.	Friday, February 11, 2011	East End, AR
27.	Saturday, February 12, 2011	Murfreesboro, AR
28.	Monday, February 14, 2011	Memphis, TN
29.	Wednesday, February 16, 2011	Hunstville, AL
30.	Thursday, February 17, 2011	Helena, AL
31.	Sunday, February 20, 2011	Daytona Beach, FL
32.	Monday, February 21, 2011	Deland, FL
33.	Tuesday, February 22, 2011	Orlando, FL
34.	Tuesday, February 22, 2011	Kissimmee, FL
35.	Wednesday, February 23, 2011	Tampa, FL
36.	Wednesday, February 23, 2011	Plant City, FL
37.	Monday, February 28, 2011	Jackson, MS
38.	Tuesday, March 01, 2011	Brandon, MS
39.	Wednesday, March 02, 2011	Collins, MS
40.	Thursday, March 03, 2011	Flora, MS
41.	Friday, March 04, 2011	Belzoni, MS
42.	Monday, March 07, 2011	New Orleans, LA
43.	Monday, March 07, 2011	Gretna, LA
44.	Wednesday, March 09, 2011	Avery Island, LA
45.	Friday, March 11, 2011	Kenner, LA
46.	Sunday, March 13, 2011	Smithville, TX
47.	Monday, March 14, 2011	Austin, TX
48.	Tuesday, March 15, 2011	Houston, TX
49.	Tuesday, March 15, 2011	Galveston, TX
50.	Friday, March 18, 2011	Phoenix, AZ
51.	Friday, March 18, 2011	Scottsdale, AZ
52.	Saturday, March 19, 2011	Tucson, AZ
53.	Saturday, March 19, 2011	Globe, AZ
54.	Monday, March 21, 2011	Fredonia, AZ
55.	Tuesday, March 22, 2011	Las Vegas, NV
56.	Wednesday, March 23, 2011	North Las Vegas, NV
57.	Thursday, March 24, 2011	Henderson, NV
58.	Friday, March 25, 2011	Barstow, CA
59.	Monday, March 28, 2011	San Jose, CA
60.	Monday, March 28, 2011	Menlo Park, CA
61.	Tuesday, March 29, 2011	San Francisco, CA
62.	Wednesday, March 30, 2011	Oakland, CA
63.	Thursday, March 31, 2011	Modesto, CA
64.	Thursday, March 31, 2011	Stockton, CA
65.	Friday, April 01, 2011	Sacramento, CA
66.	Saturday, April 02, 2011	Reno, NV
67.	Tuesday, April 05, 2011	Salt Lake City, UT
68.	Tuesday, April 05, 2011	Sandy, UT
69.	Friday, April 08, 2011	Genoa, NE Runner-Up ($10,000)
70.	Friday, April 08, 2011	Ainsworth, NE Runner-Up ($10,000)
71.	Sunday, April 10, 2011	Bloomington, MN
72.	Monday, April 11, 2011	St. Paul, MN
73.	Tuesday, April 12, 2011	Minneapolis, MN
74.	Wednesday, April 13, 2011	Eden Prairie, MN
75.	Thursday, April 14, 2011	Minnetonka, MN
76.	Friday, April 15, 2011	Duluth, MN
77.	Saturday, April 16, 2011	Grand Marais, MI Grand Prize ($40,000)
78.	Sunday, April 17, 2011	Muskego, WI
79.	Sunday, April 17, 2011	Kohler, WI
80.	Sunday, April 17, 2011	Kewaskum, WI
81.	Sunday, April 17, 2011	West Bend, WI
82.	Monday, April 18, 2011	Milwaukee, WI
83.	Tuesday, April 19, 2011	Chicago, IL
84.	Wednesday, April 20, 2011	Aurora, IL
85.	Thursday, April 21, 2011	Fairbury, IL Second Place ($25,000)
86.	Monday, April 25, 2011	Albion, MI Runner-Up ($10,000)
87.	Monday, April 25, 2011	St. Johns, MI Runner-Up ($10,000)
88.	Tuesday, April 26, 2011	Flint, MI
89.	Wednesday, April 27, 2011	Detroit, MI
90.	Thursday, April 28, 2011	Allen Park, MI
91.	Sunday, May 01, 2011	Berea, OH
92.	Tuesday, May 03, 2011	Cleveland, OH
93.	Tuesday, May 03, 2011	Euclid, OH
94.	Tuesday, May 03, 2011	Mentor, OH
95.	Wednesday, May 04, 2011	Ashtabula, OH
96.	Saturday, May 07, 2011	Washington, PA
97.	Sunday, May 08, 2011	Bethlehem, PA
98.	Tuesday, May 10, 2011	Philadelphia, PA
99.	Wednesday, May 11, 2011	Boston, MA
100.	Thursday, May 12, 2011	Manchester, NH (pop. 100k-249,999) $10,000

About RDA

RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.