Owens Corning is Searching for America's Handiest Homeowners

TOLEDO, Ohio, Nov. 4, 2011 /PRNewswire/ -- Many homeowners are quick to admit they lack the confidence to tackle home improvement projects. As a result, regular home maintenance projects such as installing an extra layer of insulation or repairing a leaky showerhead often get delayed. In support of the launch of its new EcoTouch^TM Insulation, Owens Corning (NYSE: OC) is encouraging even the not-so-handy homeowners to tackle their list of DIY to-dos and improve their home's overall comfort and energy efficiency.

Beginning today, Owens Corning is holding the "Handy Homeowners" contest, asking consumers to show how they handle everyday household tasks in a video contest spoofing its new EcoTouch^TM Insulation television commercial, which features a well-intentioned but less-than-handy homeowner who struggles to complete routine home improvement tasks. Contestants are encouraged to create parody videos of the new Owens Corning "EcoTouch^TM Insulation DIY" television spot for a chance to win a $1000 Home Depot gift card and other prizes.

A panel of judges will rate each entry and consumers will have the opportunity to vote for their favorite video online December 12-18 at www.youtube.com/owenscorning.  Winners will be selected based on a number of criteria, including creativity and community support throughout the online voting period. For more information, visit www.handy-homeowner.com.

Strong and soft for easy installation, EcoTouch^TM is high-performance residential insulation that offers excellent recovery characteristics and can be easily cut and split to insulate even odd shaped spaces. Families will also find comfort knowing EcoTouch^TM Insulation is made with 99 percent natural(1) materials, a minimum of 36 percent post-consumer recycled content, and 58 percent total recycled content – a leading percentage in the fiberglass insulation industry(2). Available now for purchase at The Home Depot, Owens Corning^TM EcoTouch^TM Insulation keeps homes warmer in the winter and cooler in the summer, ultimately helping homeowners reduce their heating and cooling costs by up to $220 annually(3).

About Owens Corning

Owens Corning (NYSE: OC) is a leading global producer of residential and commercial building materials, glass-fiber reinforcements and engineered materials for composite systems.  A Fortune® 500 company for 57 consecutive years, Owens Corning is committed to driving sustainability by delivering solutions, transforming markets and enhancing lives.  Founded in 1938, Owens Corning is a market-leading innovator of glass-fiber technology with sales of $5.0 billion in 2010 and approximately 15,000 employees in 28 countries on five continents. Additional information is available at: www.owenscorning.com.

(1) Made with a minimum of 99 percent by weight natural materials consisting of minerals and plant-based compounds.

(2) Certified by Scientific Certifications Systems to have a minimum of 58 percent recycled glass content, with at least 36 percent post-consumer recycled and the balance pre-consumer recycled glass content.

(3) Estimate based on U.S. Environmental Protection Agency's energy modeling (using REM/Rate version 11.0) of cost-effective improvements made to 'typical' existing U.S. homes with a weighted composite of characteristics, http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology

SOURCE Owens Corning