Ozbo Sees 4X Higher Conversion Rate and Doubled Shopping Cart Values for Visitors Using the Search Box
Use of SLI's Full-Service Search Solution Offers Advanced Usability Features that Greatly Contribute to the Bottom Line for Household Goods Retailer
News Highlights
- Household goods online retailer chooses full-service search solution for more advanced, customizable features and delivery of more relevant results than default search with its e-commerce platform
- Ozbo's conversion rate for site search users is four times that of non-site search users
- Overall e-commerce site conversion rate doubles after implementing Learning Search from SLI
- Shopping cart size for site searchers is double that of non-site search users
SAN JOSE, Calif., Oct. 4, 2012 /PRNewswire/ -- SLI Systems (www.sli-systems.com) today announced that Ozbo, an online retailer of household goods and pet supplies, is seeing a conversion rate for site search users that is four times the rate for non-site search users after implementing Learning Search from SLI Systems. Ozbo chose SLI's full-service hosted site search, replacing the site search built into its e-commerce platform from Amazon Webstore. SLI Systems' customizable refinements and learning-based approach to delivers relevant search results derived from past visitor behavior that are more relevant than search results provided by an e-commerce platform like Amazon Webstore.
Quotes"To grow our business and get people to connect with our 250,000 products, we need to make it easy for shoppers to get to the items they want without feeling overwhelmed by all the choices," said Joshua Wood, co-founder and VP of operations for Ozbo. "So the number and flexibility of refinements offered by SLI's search play a key role in driving conversions and overall business success. Learning Search helps elevate commonly searched-for and purchased items so that our customers see them quickly, and will be more likely to make a purchase. The evidence is in the results we've seen, which has generated a quick return on investment."
"Ozbo's experience, where customers who search convert at a significantly higher rate than people who don't, is similar to results of our other online retail customers," said Shaun Ryan, CEO of SLI Systems. "They see these results because the site search learns from user behavior and keeps getting better. The solution, combined with a host of other best practices approaches our team of experts recommends, means visitors can find what they're looking for and are more likely to purchase."
Click to Tweet: @SLISystems helps @Ozbo see 4X higher conversion rates for site search users http://clicktotweet.com/2jkTS Y
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.
FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
[email protected]
www.twitter.com/nmhill / www.twitter.com/slisystems
SOURCE SLI Systems
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