P2 Science Announces Appointment of Brian Freedman as Vice President, Marketing & Communications

Brand and commercial strategy leader brings experience connecting ingredient science to customer growth

WOODBRIDGE, Conn., Oct. 14, 2026 /PRNewswire/ -- P2 Science, Inc., a leading green chemistry company transforming sustainable feedstocks into high-performance ingredients for beauty, personal care, and specialty applications, today announced the appointment of Brian Freedman as Vice President, Marketing and Communications.

Freedman joins P2 Science as the company scales commercialization of its sustainable ingredient portfolio and deepens its relationships with customers across the beauty and consumer products industries. He will lead brand strategy, product marketing, go-to-market planning, and corporate communications across the company's personal care, flavor and fragrance, and performance materials businesses.

"Brian understands both the ingredient space and the end consumer, and that combination is rare," said Oihana Elizalde, Chief Executive Officer of P2 Science. "He knows that our customers aren't just buying an ingredient. They're looking for ways to grow their business. Brian will help us show how P2 can do that, from product innovation to the stories they tell in market."

Brian Freedman has more than 15 years of experience in brand, product marketing, and commercial strategy. Most recently, he was Senior Director of Product Marketing at Evolved By Nature, a life sciences ingredients company, where he held full P&L responsibility for a portfolio of bioactive peptides aimed at the personal care market. Previously, he was VP, Director of Business Strategy at Arnold Worldwide, an award-winning global advertising agency, where he led strategic insights for Fortune 500 clients. Brian holds an MBA from Babson College and a bachelor's degree from the University of Colorado.

"Great chemistry and superior performance are only the starting point. What matters to customers is what that means for their business," said Freedman. "P2 has the science and the products to help brands launch better products, differentiate on the shelf, and meet growing demand for sustainability. My focus is making that value clear and building the kind of relationships where we're helping customers win, not just filling an order."

About P2 Science
P2 Science is a green chemistry company, co-founded by Professor Paul Anastas and Dr. Patrick Foley at the Center for Green Chemistry and Green Engineering at Yale, that designs and manufactures renewable specialty ingredients for the personal care, flavor & fragrance, and performance materials markets. Using the 12 Principles of Green Chemistry as its foundation, P2 develops proprietary chemical processes and products inspired by nature's chemistry to deliver high performance with sustainability at scale. For more information, visit www.p2science.com.

Media Contact:
Oihana Elizalde
P2 Science, Inc.
Email: [email protected]

SOURCE P2 Science