PACSUN AND THE WILD COLLECTIVE TEAM UP ON NEW NATIONAL FOOTBALL LEAGUE CAPSULE COLLECTION

The 32-Piece Women's Collection Brings On-Trend Gameday Style to Fans of Eight NFL Teams, Including Pacsun's Hometown Partner, the Los Angeles Rams

LOS ANGELES, Sept. 11, 2026 /PRNewswire/ -- As the NFL season kicks off, Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is teaming up with licensed sports apparel brand The Wild Collective on a new 32-piece women's NFL capsule collection. Designed with the modern female fan in mind, the collection brings officially licensed team apparel into Pacsun's fashion-forward world, pairing team pride with contemporary silhouettes designed to be worn well beyond gameday.

The collection features styles for fans of the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers, spanning sculpted tanks, boyfriend tees, cropped knit cardigans, polos, bomber jackets and more. Designed specifically with women in mind, the collection reimagines traditional team apparel through contemporary silhouettes, proportions and styling, giving fans pieces that can move seamlessly from gameday to everyday.

The collection also celebrates Pacsun's longstanding relationship with the Los Angeles Rams, one of the retailer's longest-standing sports partners. Pacsun has partnered with the Rams since October 2019, building a relationship that extends beyond sports and into youth and community engagement, with a focus on removing barriers to school attendance for Angeleno students. Together, the organizations have installed washers and dryers in local schools through the Rams' Loads of Love program, helping combat absenteeism linked to a lack of clean clothing, and have generated more than $5 million in donations to date supporting the broader community outreach effort.

"There's nothing like the energy of a new NFL season, and fans bring that same energy to what they wear," said Richard Cox, Chief Merchandising Officer of Pacsun. "We wanted to create a collection that brings a fresh, fashion-forward perspective to traditional fan apparel - pieces that let you show your team pride while still feeling true to your personal style. It's especially meaningful to bring the Rams into the collection given the history we've built together over the years. Our partnership has always been about more than sports, and we're proud to celebrate that connection while bringing something new to Pacsun's community of fans."

The Pacsun x The Wild Collective NFL collection brings together Pacsun's youth-focused approach to fashion and The Wild Collective's expertise in licensed sports apparel, offering a fresh take on NFL style for a new generation of fans.

The Pacsun x The Wild Collective NFL collection is available now at select Pacsun stores and online, with prices ranging from $45 to $90.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

About The Wild Collective
Founded in Las Vegas by Whitney Bansin, The Wild Collective is a female-founded fashion and lifestyle brand redefining the intersection of sports, culture and style. Known for its fashion-first approach to licensed apparel, the brand creates curated collections that blend elevated design, unexpected silhouettes and modern streetwear influences. The Wild Collective collaborates with leading professional and collegiate sports leagues, teams and retailers to create product designed to live far beyond the stadium.

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SOURCE Pacsun