PACSUN INTRODUCES PS GOODNIGHT, A NEW SLEEP AND LOUNGEWEAR BRAND BUILT ON GEN Z INSIGHT

Informed By Pacsun's Youth Report and Co-Created With Gen Z Consumers, PS Goodnight Debuts With an Initial 41-Piece Collection

LOS ANGELES, Sept. 14, 2026 /PRNewswire/ -- Pacsun, the purpose-driven fashion retailer rooted in youth culture, introduces PS Goodnight, a new sleep and loungewear brand designed for Gen Z and the way they dress, unwind, and express themselves at home and beyond. Blending comfort with playful, feminine details, PS Goodnight brings Pacsun's youth-driven approach to a new category through versatile pieces designed for sleeping, lounging, and everyday wear.

The debut collection features 41 pieces, with apparel ranging from $25 to $55 and eye masks available for $20. The assortment spans pajama separates and coordinated sleep sets, including button-up sets in jersey knit, woven sets, and a satin set, alongside pointelle, lace, and brushed flannel pieces and soft shorts. Designed to be mixed, matched, and styled beyond bedtime, the collection balances relaxed silhouettes with thoughtful details, including lace trim, ruffled hems, satin bows, heart-shaped shell buttons, contrast piping, and PS embroidery.

The launch builds on insights from Pacsun's newly released 2026 Youth Report, produced in partnership with GlobalData and based on a survey of 6,126 Gen Z and Gen Alpha respondents ages 11 to 24 across the United States. The research found a strong connection between appearance and emotion among young consumers, with nearly seven in 10 respondents, 69.2%, saying their appearance has a direct impact on their emotions and more than half saying it influences their behavior.

"Our research reinforced something we've long understood about young consumers. Getting dressed isn't only about how they look, it's also about how they want to feel," said Richard Cox, Chief Merchandising Officer at Pacsun. "PS Goodnight brings that insight into a category where comfort and self-expression naturally come together. As we explored what this brand could be, we looked beyond the data and stayed close to the young people we serve, using their perspectives to help us build something that feels relevant to their lives. That combination of insight and ongoing dialogue is central to how we build at Pacsun."

That dialogue is supported by Pacsun's growing co-creation ecosystem, including its Youth Council and PS Community Hub, which give young people direct opportunities to engage with the brand and inform its direction. For PS Goodnight, those channels helped Pacsun gather input throughout the development process and better understand how Gen Z approaches sleepwear and loungewear as part of their broader wardrobes. Pacsun is expanding that model further through its new Ambassador Program, creating additional opportunities for young consumers to share perspectives on products, trends and the brand experience.

The PS Goodnight campaign brings the collection to life through a feminine, dreamlike take on winding down. The imagery captures everything from pillow fights and slow mornings to relaxed moments at home, with mix-and-match styling reinforcing the collection as a wardrobe of sleep and lounge staples rather than traditional matching sets. Two bunnies also appear throughout select campaign imagery, adding a playful, unexpected element to the PS Goodnight world.

PS Goodnight is now available at select Pacsun stores and online.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

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SOURCE Pacsun