PACSUN UNVEILS THE YOUTH 25™, HONORING THE CREATORS, ARTISTS, AND ICONS SHAPING THE NEXT GENERATION

Inaugural List Recognizes 25 Voices Across Fashion, Music, Art, Sport, Technology, and Digital Culture Moving Youth Culture Forward

LOS ANGELES, Sept. 23, 2026 /PRNewswire/ -- A new generation of creators, artists, athletes and entrepreneurs is redefining culture through new ideas, communities and forms of expression. Pacsun celebrates that influence with the introduction of the Youth 25™, an inaugural list recognizing 25 individuals making an impact across the brand's four core pillars of fashion, art, sport and music, along with technology and digital culture. The List reflects Pacsun's broader commitment to co-creation and elevating young perspectives alongside established and emerging cultural leaders.

The Youth 25 arrives during a defining period in Pacsun's ongoing dialogue with the next generation. Following the release of its second annual Youth Report, developed with GlobalData from research among more than 6,000 Gen Z and Gen Alpha respondents, and the introduction of its second Youth Council cohort, Pacsun will bring these conversations together September 24 at its second annual Purpose Summit in Malibu. The Youth 25 adds another dimension to these initiatives by recognizing and celebrating the cultural voices influencing the generation Pacsun serves.

"The most meaningful ideas emerge through collaboration, and that belief has shaped how Pacsun engages with young people and the broader culture around them," said Brieane Olson, Chief Executive Officer of Pacsun. "From our PS Community Hub and Youth Council to our Youth Report and Purpose Summit, we've created more ways to listen, exchange perspectives and co-create directly with the next generation. The Youth 25 extends that commitment by recognizing the artists, athletes, creators and leaders advancing fashion, art, sport and music, and inspiring young people to play an active role in shaping culture."

The inaugural Youth 25 spans global names alongside entrepreneurs, independent designers and digital creators cultivating their own audiences and platforms. From Grammy-winning musicians and Olympic athletes to founders and creators reshaping fashion and digital media, the list reflects the many forms of influence driving youth culture today.

THE 2026 YOUTH 25

• Fashion
  • Deja Clark – Fashion and lifestyle creator with millions of followers across TikTok, Instagram, and YouTube, and founder of swimwear label Sunny Dé.
  • Gavin Mathieu – Founder and creative director of Supervsn Studios, and creative lead behind STUDIO, Pacsun's ongoing capsule collaboration supporting mentorship programs for emerging creatives.
  • Jerry Lorenzo – Founder and creative director of Fear of God, whose work has redefined luxury streetwear and shaped a generation's approach to design.
  • Langston Howard – 17-year-old designer, entrepreneur and founder of LRH Made, and a Pacsun collaborator behind the recent "Built for Change" collection.
  • Michelle Hanabusa – Founder and creative director of UPRISERS, a community-driven streetwear brand rooted in social advocacy and AAPI representation, with past collaborations including Pacsun.
  • Whitney Bansin – Founder and CEO of The Wild Collective, known for fashion-forward, sports-driven apparel and collaborations across professional and collegiate sports.

• Art
  • Hebru Brantley – Contemporary artist known worldwide for his "Flyboy" and "Fly Girl" characters and large-scale public art installations.
  • Nicole McLaughlin – Independent designer known for her upcycled, sustainability-driven approach to footwear and apparel.

• Music
  • Olivia Rodrigo – Grammy-winning singer-songwriter and one of the defining musical voices of Gen Z.
  • Selena Gomez – Multi-platinum artist, actress and founder of Rare Beauty, recognized for her influence across music, beauty and mental health advocacy.
  • Tyler, The Creator – Grammy-winning artist, producer and founder of Golf Wang, celebrated for his influence across music, fashion and visual art.

• Sports
  • Sky Brown – Olympic skateboarding medalist and one of the youngest athletes to compete on the world stage.

• Community & Culture
  • Marley Dias – Author and activist, and founder of #1000BlackGirlBooks.

• Technology
  • Bill Ready – CEO of Pinterest, leading the platform's continued evolution with a focus on younger audiences, online safety and positive digital experiences.
  • Grace Kao – Chief Marketing Officer of Snap and longtime marketing leader with experience across technology, media, and culture, including previous leadership roles at Spotify and Instagram.

• Creator Culture / Digital
  • Anna Sitar – Digital creator with a global following built on lifestyle and comedy content, and a longtime Pacsun collaborator behind the ANNAXPACSUN swim and loungewear collections.
  • Beckett Shultz – Teen lifestyle, beauty, and fashion creator behind @life.w.bex, with more than 700,000 Instagram followers and a member of Pacsun's inaugural Youth Council.
  • Emma Chamberlain – Creator and entrepreneur behind one of the most influential platforms in youth media, and founder of Chamberlain Coffee.
  • IShowSpeed – Streamer and content creator who has built one of the largest global audiences in gaming and livestream entertainment.
  • Jackson Harvey & Brooks Harvey – Twin content creators known for viral entertainment and lifestyle content across TikTok and Instagram.
  • Katie Fang – Beauty and skincare creator known for her "Get Ready With Me" content and reaching millions across social platforms.
  • Nicole Laeno – Digital creator and dancer with a multimillion-person social following, known for lifestyle, college, travel and dance content.
  • Pierson Wodzynski – Digital creator and entrepreneur with a global audience across TikTok, YouTube and Instagram, known for entertainment, comedy and lifestyle content.
  • Rob Rausch – Television personality and digital creator known for "Love Island USA" and "The Traitors," with a social presence spanning entertainment, lifestyle and wildlife content.

The 25 honorees will be celebrated September 24 at Pacsun's second annual Purpose Summit. Bringing together voices across fashion, art, sport and music, the Summit puts Pacsun's purpose into practice through conversations between young people and established cultural leaders centered on creativity, connection, collaboration and the future of youth culture.

Youth 25 is a trademark of Pacific Sunwear of California, LLC.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

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