PAINSTUDY Inc. Accelerates Online-Offline Distribution Diversification, Pursues Growth into Global Wellness Brand

Functional healthcare brand expands domestic distribution and strengthens brand competitiveness for overseas expansion following launch of new muscle and joint patch line

SEOUL, South Korea, Oct. 7, 2026 /PRNewswire/ -- Functional healthcare brand PAINSTUDY Inc. is expanding its domestic online and offline distribution channels and strengthening its brand competitiveness for global market entry, marking the launch of a new line of muscle and joint patches. The company's strategy is to grow beyond simple product sales into a comprehensive wellness brand that supports consumers' everyday health management.

PAINSTUDY develops and supplies functional healthcare products for modern consumers who experience muscle and joint discomfort in daily life. By analyzing contemporary lifestyles, the company has developed premium muscle and joint patches in-house with an emphasis on safety and ease of use, building its business around patch products that can be conveniently used in everyday settings.

A key focus of this latest expansion is the diversification of consumer touchpoints. PAINSTUDY has built its base of online consumers primarily through major e-commerce platforms such as Coupang and Naver Smart Store. Drawing on the customer feedback and operational experience accumulated in the online market, the company is launching its new line of functional patches while also planning to expand its distribution network into a variety of offline channels going forward.

Another element of PAINSTUDY's product strategy has been its ability to quickly identify consumer usage experiences and needs through its online channels and feed that insight back into product development. The company treats customer feedback not merely as product evaluation but as a resource for developing new and follow-up products. The new patch line was likewise planned based on customer feedback accumulated over time, combined with the company's own development know-how.

The products are focused on consumer demand for a more convenient way to manage everyday muscle and joint fatigue. They apply quality-controlled ingredients and ergonomic design to enhance safety and adhesion, positioning the company to respond to consumer demand for self-medication — managing one's own health condition as part of daily life.

PAINSTUDY sees this distribution diversification as the next stage of its brand growth. The plan is to strengthen its existing e-commerce-centered business foundation while also expanding opportunities for consumers to encounter its products offline, thereby raising brand awareness. By building consumer touchpoints that span both online and offline channels, the company aims to create a business structure that is not confined to any single sales channel.

The company is also broadening its product scope in stages. Leveraging the consumer feedback and product development experience it has gained through its muscle and joint patches, PAINSTUDY plans to develop a range of follow-up healthcare products. By continuously identifying and incorporating consumers' lifestyles and health management needs into its products, the company aims to grow, over the long term, from a muscle and joint care brand into a wellness brand that supports health management across everyday life more broadly.

In particular, the company plans to expand into overseas markets while simultaneously strengthening its product and distribution competitiveness at home. Building on the brand operation experience and consumer-centered product development approach it has developed in the domestic e-commerce market, PAINSTUDY is seeking opportunities to introduce its brand and products in overseas markets.

In its global business as well, the company plans to focus on building product competitiveness and brand foundations step by step, rather than pursuing rapid market expansion. PAINSTUDY intends to continuously broaden its product portfolio to respond to the needs of different national markets and consumers, while conveying the value of everyday health management and self-care that the brand pursues to consumers abroad as well.

"With the launch of this new product line, we plan to strengthen our brand presence in the domestic e-commerce market and expand our consumer touchpoints across a variety of offline distribution channels," a PAINSTUDY Inc. representative said. "We will continue to develop follow-up healthcare products that reflect real customer feedback, growing into a comprehensive wellness brand while actively pursuing new business opportunities in global markets as well."

SOURCE PAINSTUDY Inc.