PAINSTUDY Inc. Expands Functional Patch Lineup for Everyday Muscle and Joint Care

Functional healthcare brand builds on domestic online market experience to broaden product lineup, distribution channels, and eye global wellness market entry

SEOUL, South Korea, Sept. 15, 2026 /PRNewswire/ -- Functional healthcare brand PAINSTUDY Inc. is strengthening its product competitiveness with the launch of a new line of functional patches aimed at meeting the everyday muscle and joint care needs of modern consumers. Drawing on consumer feedback and product development know-how accumulated in the domestic online market, the company plans to expand both its product lineup and distribution channels, with an eye toward eventually entering the global wellness market.

PAINSTUDY is a brand that develops and supplies functional healthcare products designed to help modern consumers manage their physical condition more easily amid everyday muscle and joint discomfort. By analyzing contemporary lifestyle patterns and usage environments, the company has developed premium muscle and joint patches in-house with an emphasis on safety and ease of use. Its core product line takes the form of skin-adhesive patches, designed with an emphasis on adhesion and usability so they can be conveniently applied during daily activities.

The new product line reflects customer feedback the company has gathered through its sales history, as well as its own in-house development know-how. Rather than simply adding new items, the development process focused on incorporating the real, everyday inconveniences and needs voiced by consumers, aiming to deliver a more practical muscle and joint care experience.

In particular, PAINSTUDY set a core direction for the new products around helping consumers manage everyday muscle and joint fatigue more economically and efficiently. The company focused on enhancing safety and adhesion by using rigorously quality-controlled ingredients alongside ergonomic design. Another key feature is ease of use — consumers can simply apply the patch to the area they need without any complicated steps.

As consumer interest in health management has recently shifted from treatment-oriented approaches toward everyday prevention and self-care, healthcare products that can be conveniently used in daily settings such as the home or workplace have grown in importance. In step with this shift, PAINSTUDY plans to continue developing products that allow consumers to manage their own condition.

Alongside product development, the company is also expanding its distribution channels. PAINSTUDY has built its consumer base primarily through major domestic e-commerce platforms such as Coupang and Naver Smart Store. With the launch of its new products, the company plans to leverage the experience gained through its existing online sales channels to expand into a variety of offline distribution channels as well, improving consumer access to its products.

Over the longer term, PAINSTUDY aims to expand its product portfolio — which began with muscle and joint patches — into a wider range of healthcare categories. The company plans to continuously gather feedback from actual users to inform future product development, with the goal of growing into a comprehensive wellness brand that supports consumers' everyday health management.

The company is also pursuing global market entry. Building on the product development and consumer communication experience it has accumulated in the domestic market, PAINSTUDY plans to seek opportunities to introduce its brand overseas. In particular, as global interest in convenient health management and wellness continues to grow, the company intends to gradually introduce its product competitiveness to consumers abroad.

"This new product line is the result of the diverse feedback we've gathered through ongoing communication with our customers, combined with our own in-house product development know-how," a PAINSTUDY Inc. representative said. "We will continue to expand our online and offline distribution channels domestically, while also developing follow-up healthcare products and pursuing overseas expansion, to grow into a comprehensive wellness brand that supports consumers' everyday health management."

SOURCE PAINSTUDY Inc.