Pamela Baxter to Deliver HBA Global Keynote Address

LVMH Perfumes & Cosmetics Senior Executive to Offer Professional Development and Luxury Branding Insight

Sep 07, 2010, 13:06 ET from HBA Global

NEW YORK, Sept. 7 /PRNewswire/ -- HBA Global is pleased to announce that one of the industry's most successful and respected beauty and fragrance leaders, Pamela Baxter, will deliver the Keynote Address on Tuesday, September 28, 2010 at 9:00 a.m. in the Special Events Hall of the Javits Center in New York.  Ms. Baxter, President and Chief Executive Officer, LVMH Perfumes & Cosmetics for North America, currently has responsibility for such prestigious and recognizable brands as Dior, Givenchy, Guerlain, Acqua di Parma, and Fresh.



HBA Global Expo & Conference is the leading product development event for the personal care, fragrance, skin care, and cosmetic industries and will take place September 28-30, 2010 at the Jacob K. Javits Convention Center in New York, NY.  

Ms. Baxter is a seasoned senior executive with over 30 years experience in the luxury cosmetic, skincare and fragrance industries.   With deep roots in the beauty industry, her career has encompassed numerous positions of increasing responsibility.  Prior to joining LVMH, she had created and shepherd brands for The Estee Lauder Companies including Creme de la Mer, Tommy, Aramis, and Jo Malone.  

An active philanthropist and community member, Ms. Baxter has also lent her leadership expertise and talent to such organizations as Gilda's Club, Look Good/Feel Better with the American Cancer Society, and served on the board of industry organizations such as The Personal Care Products Council and CEW.   She is a graduate of the UCLA School of Business.

"With a career that has brought both venerable brands back to life and launched new brands and product extensions, Pamela Baxter is in the unique position to provide a high level view of the prestige market and future trends," said Jill Birkett, Brand Director, Beauty & Wellness.  "We are delighted to have her deliver the opening HBA Keynote Address and know attendees will benefit from her wisdom and experience."    

Ms. Baxter will also focus her speech on an area of great passion – what it takes to build a successful career in a highly competitive business.  She will share proven approaches to networking, finding and being a mentor, and how to control your own professional development and career path.  The HBA Keynote Address is sponsored by the Personal Care Products Council.

In addition to the Keynote Presentation, HBA's Beauty Week™ will feature an extensive educational program addressing a wide range of marketing, product development, international business, sustainability and trend forecasting topics.  Programming and event highlights include the three day Marketing & Technical Conference, the two-day Global Perspectives and Green Conferences, the one-day Trends Conference and Organic Monitor Workshops on Natural Cosmetics.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, raw material and ingredient suppliers – including natural and organic, analytical and testing devices, biotechnology processes, nutraceuticals and cosmeceuticals.

The HBA New Products Innovation and Innovating Trends Showcase by Mintel will highlight this year's hottest announcements and products, the new Trend Spot will feature make-up and skin care demonstrations from celebrity make-up artists, and the Social Spot will be a meet-up for HBA's online communities.  

Immediately following the Keynote Address on September 28th will be a special presentation of the "Positively Beautiful" award by SMILE TRAIN organization to iconic supermodel Christie Brinkley.   The Keynote by Pamela Baxter and the "Positively Beautiful" award presentation are free to all registered attendees.  To register in advance for HBA Global Expo & Conference go to or call 609-759-7603.

About HBA Global Expo & Conference

HBA Global Expo & Conference ( is the leading product development for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries.   For three days the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world's leading suppliers.  The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth.  Co-located with HBA will be The Spa & Resort/Medical Aesthetics Expo showcasing the convergence of the traditional and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September 28-30, 2010 at the Jacob Javits Convention Center and to connect on Facebook, Linked In and Twitter go to