Panasonic North America and Pappas MacDonnell Win Gold at the 2017 ITSMA Marketing Excellence Awards
Panasonic North America is honored at ITSMA's annual awards program, which recognizes marketing innovation and impact in B2B.
SOUTHPORT, Conn., Nov. 2, 2017 /PRNewswire/ -- ITSMA, the leading source for B2B marketers, has named Panasonic North America one of 18 winners of its 2017 Marketing Excellence Awards. The award, given for the company's work with Southport, Connecticut-based marketing and communications agency Pappas MacDonnell, Inc., was presented on November 1, during ITSMA's 24th Annual Conference, Marketing Vision 2017, in Cambridge, Massachusetts.
Panasonic North America received Gold in the Brand Differentiation category for the Technologies That Move Us brand platform and campaign. Winners were chosen for excellence in innovation, program execution and business results.
"This year's winners stood apart with inspiring programs that drove substantial impact on the business," said Dave Munn, President and CEO of ITSMA. "Panasonic provided an outstanding example of how a brand can differentiate itself in today's connected economy."
To change the way business and government customers think of Panasonic North America, Pappas MacDonnell helped create a new brand narrative and integrated marketing campaign. The Technologies That Move Us platform gave voice to a new company vision and positioned Panasonic as the forward-thinking technology partner that customers wanted.
"Our goal was to transform how our brand was perceived in North America. This initiative far exceeded all our expectations," said Lauren Sallata, Chief Marketing Officer at Panasonic North America. "This is truly a new chapter for a storied brand entering its 100th year."
For more on the Panasonic campaign, visit itsma.com/2017-mea-winners/.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and leverages its strengths in immersive entertainment, sustainable energy, automated supply chains and connected mobility to provide integrated solutions for B2B customers. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic's ideas and innovations at www.PanasonicMovesUs.com.
About Pappas MacDonnell
Based in Southport, Connecticut, Pappas MacDonnell is a marketing and communications agency that works with top brands in technology, financial services, healthcare, insurance and business services. Known for simplifying the complex, Pappas MacDonnell combines a disciplined approach to strategy, innovative creative, and a willingness to challenge conventional thinking – which has helped achieve breakout results for clients for 40 years. Learn more at PappasMacDonnell.com.
About ITSMA
For more than 20 years, ITSMA has led the way in defining, building and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, ITSMA provides its member community with insight, advice and hands-on help to strengthen reputation, increase revenue and deepen customer relationships. Learn more at itsma.com.
SOURCE Pappas MacDonnell
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