OAKLAND, Calif., June 11, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced recording artist Yelawolf as the latest performer for Pandora Presents, the company's series of live, personalized concerts. The event will be brought to listeners free of charge, courtesy of the Jeep® brand, and will take place at The Loft in Atlanta on Thursday, June 14.
Through the strategic partnership, Pandora and Jeep are hosting three personalized concerts across the country. In Atlanta, there will be a pre-show tailgate, where fans can experience the new Jeep® Altitude Editions and enjoy beats and eats catered by Sweet Auburn BBQ. Pandora listeners can look forward to additional Pandora Presents concerts, courtesy of Jeep, in Los Angeles (July) and Chicago (September).
Pandora looks at artist spin and thumb data to find the right mix of musical preferences, artists and locations. Invitations to the event are then extended to listeners living near the respective location, who have demonstrated an affinity for the chosen artist or other similar artists.
Pandora Founder and Chief Strategy Officer Tim Westergren said, "Connecting Yelawolf to his fans, and to new listeners who might enjoy his sound is core to our mission of helping artists build their audiences, and providing fans with a truly personalized music experience both on and offline."
Alabama born Rapper Yelawolf said, "I can't wait to perform a free show just for all my Pandora fans in Atlanta. The opportunity to play to an audience in the South that I know enjoys my music is a recipe for a great show with a wild and fun crowd."
Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC said, "Sponsoring the Pandora Presents concert series allows the Jeep brand to introduce a new set of consumers to the Jeep brand in a unique and creative setting that provides a memorable consumer experience."
For fans who did not receive an invitation online, a limited number of free tickets will be available at the tailgate event beginning at 7:00 p.m. on June 14. At each concert, the Jeep brand will also host a Twitter give-away, where attendees will have a chance to win tickets to the concert and could attend a meet-and-greet with the artist. Concert goers can follow @Jeep on Twitter for more information.
Pandora listeners across the country can access original behind-the-scenes video content at the Pandora Presents hub-page, including interviews with each of the artists following the show: www.pandora.com/pandorapresents.
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com
About the Jeep Brand
Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.