PANDORA Enhances Digital Presence in Time for the Holidays

COLUMBIA, Md., Dec. 7, 2010 /PRNewswire/ -- Just in time for the holiday season, PANDORA -- an international fine jewelry company -- today announced several company-wide digital enhancements designed to make shopping easier for PANDORA enthusiasts across the world. PANDORA's latest digital enhancements include its recently-launched iPhone application and a one-of-a-kind bracelet building Facebook application.

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PANDORA iPhone App

Launched this week, PANDORA's first iPhone app gives consumers the ability to share their favorite PANDORA fine jewelry pieces via Facebook, e-mail or by adding it to their personalized PANDORA Wish List online. Designed to inspire individuals no matter where they are located, the PANDORA iPhone app is an interactive gift finder right at your fingertips, with features such as a PANDORA store locator.

Consumers will have instant access to all of PANDORA's affordable luxury collections, including customizable charm bracelets, rings, earrings, necklaces and watches.

Bracelet Building Facebook Application

The PANDORA Bracelet Designer, a one-of-a-kind bracelet building Facebook application, offers PANDORA's more than 150,000 passionate Facebook fans the ability to select charms from PANDORA's Moments Collection to create a personalized charm bracelet and share their unique bracelet designs with PANDORA enthusiasts around the world.

Since the application launched in early October, the page has been identified as one of Facebook's emerging applications by InsideFacebook.com, which said it is "... a good example of how a higher-end retailer is using Facebook to create a social buying experience."

Consumers can select from seven different sterling silver or 14K gold bracelet options and more than 800 charms. The application simultaneously tracks the cost of each charm selected along with the total cost of the bracelet.

When done designing their personal bracelet, consumers can find the nearest PANDORA store location(s) and print or download a picture of the bracelet with the list of selected charms to take to the store or share with others as a gift idea. Consumers also can post their newly-created PANDORA bracelet to their Facebook status and Twitter page.

Once a bracelet is designed, consumers can share comments and "like" designs of other fans as well as view international and local top ten charts listing the bracelet designs that have received the most "likes" and bracelets with the most comments. The PANDORA Bracelet Designer also allows users to share their personal story in a unique way by assigning emotional values such as romance, hope or respect to each charm.

PANDORA launched its global Facebook page earlier this year and since, more than 150,000 fans from throughout the world have come together on Facebook to share their personal stories and commemorate life's unforgettable moments with PANDORA jewelry. Nearly half of all fans are from the United States.

"PANDORA inspires women to embrace and express their individuality and celebrate life's unforgettable moments in their daily lives whether it be in-person or online," said Charlotte Kiehn Rosell, Online Project Manager and Facebook page administrator. "PANDORA's enhanced digital presence is just another way for our fans from across the globe to connect on a deeper level in a more user-friendly fashion."

In addition to PANDORA's increased digital presence, the affordable luxury brand also recently announced the worldwide growth of its company newsletter, My PANDORA Club. An astounding 1 million members have signed up to receive updates on PANDORA news and to access special features on the company's website only offered to exclusive My PANDORA  Club members. To become a member, please visit www.PANDORA.net for more information.

About PANDORA

PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. PANDORA's affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. The perfect gift for any occasion, PANDORA jewelry is sold in 53 countries on six continents in more than 10,000 locations, including over 320 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 4,800 people worldwide of whom more than 3,500 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2009, PANDORA's total revenue was DKK 3.5 billion (approximately USD 618 million). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA