PANDORA Introduces Nine Charms for $25

New charms, fall in-store bracelet promotion offer affordable jumpstart to the holiday season

Nov 03, 2011, 17:13 ET from PANDORA

COLUMBIA, Md., Nov. 3, 2011 /PRNewswire/ -- In a nod to marrying charming new pieces with classic ones, PANDORA is releasing three new and six previously-retired sterling silver charms in November — all priced at $25. In addition, consumers who spend at least $200 in store in early November can select from one of PANDORA's two new bracelets introduced just this fall.


The three new charms feature detailed, openwork styling with a butterfly, floral or swirl theme. The six sterling silver designs, re-released due to consumer requests, include a dangle heart charm, a strawberry charm, and a horse charm, along with three more abstract designs.

"With the holidays right around the corner, our new openwork, hand-finished charms plus bracelet promotion are an affordable way to give the women in your life an unforgettable gift without sacrificing style or quality, and equally important, without breaking the bank," said Angel Ilagan, vice president Marketing, PANDORA North America.  

The $200 gift with purchase allows the purchaser to select either of the newest sterling silver bracelets that pair beautifully with PANDORA's selection of nearly 60 decorative clips. One of the bracelets features mesh chains and a single decorative clip for a sleek look, while the second bracelet offers a chunkier chain that can hold up to five clips.

Like PANDORA's popular charm bracelets, the new pieces can be customized to reflect the unique personality of the woman wearing the piece. The fall bracelet promotion is available at select retailers while supplies last. Promotion dates vary by location; visit to locate the closest retailer.

PANDORA plans to release additional pieces, promotions and packages closer to holiday shopping season which begins with Black Friday and carries through December 24, 2011. For more information about these upcoming holiday announcements, please contact Heather Woolford at or Keshia Holland at


PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including nearly 500 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit