PANDORA Jewelry Adds New Charms to Major League Baseball Themed Collection

COLUMBIA, Md., March 28, 2014 /PRNewswire-USNewswire/ -- PANDORA Jewelry has introduced a new MLB-themed PANDORA charm representing the League's 30 MLB clubs. The new MLB charms hit select PANDORA retailers March 27, with a suggested retail price of $75.

The 30-year-old international jewelry brand prides itself in offering women high-quality, hand finished jewelry that celebrates every woman's personal style and unforgettable moments. Just in time for Opening Day, PANDORA adds an additional MLB charm to the collection of two existing MLB charms, to offer women other options to celebrate their favorite teams all year round. The new MLB themed charm will feature logos of each of the 30 MLB Clubs engraved on PANDORA's sterling silver Baseball charm.

"With the launch of our first round of PANDORA MLB themed charms, we received a countless number of positive responses from our retail partners and consumers, as this has been a long time request," said Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas.  "We know women sports enthusiasts are just as passionate as men, and they continuously look for fashionable ways to dress up for games and cheer for their favorite teams - we're thrilled to offer another assortment of charms for our consumers to choose from and style their bracelets."

"We couldn't be happier to continue to grow our great relationship with PANDORA Jewelry and offer our female fans another fashionable option to support their favorite team just in time for Opening Day," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties.  "The MLB-themed collection that Pandora introduced in October was its first professional sports themed collection, so to see successes with such a highly recognizable, respected and sought after brand is truly thrilling."

PANDORA and MLB announced their relationship back in October 2013, and released Pau Amarelo, yellow, wood charms, and sterling silver dangle charms engraved with each of the 30 MLB Club Team logos.

The PANDORA and MLB collection is available at select authorized retailers. To view the entire MLB and PANDORA collection, visit www.pandora.net or www.MLB.com.

About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,300 locations, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 8,500 people worldwide, of whom more than 5,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information about PANDORA, please visit www.pandoragroup.com.

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

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SOURCE PANDORA Jewelry