PANDORA Presents New Collection Starting this May, Inspired by Colors and Details of Flowers

COLUMBIA, Md., April 21, 2011 /PRNewswire/ -- This spring, women can look forward to PANDORA's new collection of jewelry inspired by the beautiful colors and details of flowers. This collection will begin to appear in stores throughout May and new pieces will continue through the early part of summer. Known for its signature charm bracelet, this jewelry launch also includes a variety of rings, bracelets, earrings, necklaces and pendants.

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"The vibrant colors and intricate details of flowers provide us with a color and inspiration palette designed by Mother Nature. Our new collection captures the beauty of flowers while continuing to celebrate life's unforgettable moments," said Angel Ilagan, Chief Marketing Officer, PANDORA North America. "Each piece of jewelry -- from charms to pendants -- reflects the feminine and contemporary feel of PANDORA jewelry."

The first 2011 launch offers a host of new charms for the Moments collection in a soft, romantic color palette that adds designs with precious metals, stones and genuine gemstones to the existing selection of PANDORA charms. These new charms are sure to fit any occasion, including new sterling silver charms with birthstones and colored zirconia set in a bloom, as well as a range of new Murano glass beads and charms that represent personal symbols, such as a babushka doll and a four-leaf clover. Also new with this launch is a stunning macrame bracelet ($105 - $235 USD) to wear with, or without, a PANDORA clip. Each bracelet takes approximately three hours to produce, making it the most time-intensive piece in the entire PANDORA collection.

New rings will also have been added to the PANDORA family of jewelry. The delicate detailing of the additional pieces feature muted floral details, hand-carved roses and small hearts in a luxurious color palette. Rings come in sterling silver, 14k gold or two-tone and range in price from $35 to $995.

Celebrating a woman's individuality and unique sense of style has been a tenet of PANDORA's jewelry since its inception. Much like flowers, there are rarely two women exactly alike so PANDORA has created a multitude of options to fit any style or occasion. The combination of rings or charms can be markedly different from woman to woman.

Smokey quartz and chalcedony make an appearance in Stories matching jewelry sets. These soft colors bring a touch of elegance to any outfit or occasion. Also new for this launch are colorful cabochon bangle bracelets in sterling silver with a variety of gemstones. To meet these different occasions, pricing ranges from $45 – $845.

The Black Crown Diamond watch line offers Swiss-made craftsmanship at affordable prices. Now, women have more watch bands and bezels to select from in the Imagine and Double Oblong lines. PANDORA has also added the Fleur line of watches featuring leather bands and a clean, circular face. For as little as $30, women can collect a variety of straps and bezels to coordinate with their outfit or can select their perfect watch for $175 – $1,350.

The entire new collection will be available at PANDORA locations and select fine jewelry and gift stores nationwide this spring. For more information, please visit www.pandora.net.

PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including over 420 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA