Pantone Enlists Rokkan LA to Launch PANTONE Studio, Bringing the Brand's Color Expertise to Digital

Intuitively designed by the creative team at Rokkan Los Angeles, PANTONE Studio bridges the power and intelligence of Pantone with the way designers imagine and bring creativity to life today. From the improved convenience in capturing Pantone color, to building and testing color palettes, and sharing work directly into design software, on social media, or with friends, clients, and collaborators, PANTONE Studio is the first tool through which Pantone has made its product and service offerings available at such scale and mass.

"Pantone has long been an invaluable tool and source of inspiration for designers across all disciplines," said SVP and General Manager, Ron Potesky. "PANTONE Studio makes our tools and services more accessible and easier to use than ever for modern designers.  Through their deep understanding of our audience, Rokkan helped us create a beautiful interface and intuitive user experience that is more conducive to how designers work today, providing them their own private color studio."

PANTONE Studio is available as a free download with a selection of Pantone colors to use across all tools and features. Users can subscribe through in-app purchase to  access a comprehensive library of more than 10,000 standardized hues across all Pantone libraries and disciplines, from fashion to graphic colors. New colors released by Pantone will automatically update in the digital studio, making it easy for creatives to access the full Pantone color library.

Commenting on the launch of PANTONE Studio, Rokkan Chief Executive Officer, John Noe said, "As creatives, a lot of the inspiration that we find today happens on the go. With all of the innovative ways that people are using social platforms to share content, it seems natural that Pantone should have a mobile tool for designers to create and share color palettes. We are thrilled to partner with Pantone to lead this iconic brand into digital and to create an immersive experience for the people who rely most on the brand's extensive product and service offering." 

Social sharing was a big part of the inspiration behind Rokkan Los Angeles' design for PANTONE Studio. Users will be able to create and share custom color palettes on social networks such as Instagram and Facebook, as well as via email with customized messages. Additional user capabilities include:

• Giving palettes names and adding searchable tags.
• Sending palettes directly to Adobe Creative Cloud from within the app.
• Transitioning phone images to a color picker, allowing users to pinpoint a specific set of Pantone colors (up to five) that can be automatically translated into a palette.
• Linking with the ColourLovers community to view the inspiring work of others.
• Access to a variety of formats for sharing colors and palettes, including incorporating the iconic Pantone chip as a solid and transparent overlay.
• Color trend forecasting, brand color development supported by brand color stories, and product palette development content from The Pantone Color Institute (PCI).

An annual PANTONE Studio subscription priced at $59.99, and a $7.99 one-month subscription, offer users value and flexibility to access all Pantone colors, tools, and features. Users wishing to explore the app for free will have access to all tools with a selection of available colors, and both seven-day and one-month free trial periods are available for subscribers. Promotional pricing is available for existing myPantone app users. For more information, please visit the PANTONE Studio page on the Apple App Store.

About Pantone and the Pantone Color Institute

PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone's universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.

Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.

About Rokkan 

Rokkan, a partner for brave change, takes its name from the Japanese word for "the sixth sense," bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago, Los Angeles and Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Cadillac, Hallmark, JetBlue Airways, Purina Nestle, Samsung and Veuve Clicquot.

For more information visit www.rokkan.com, or follow us at @Rokkan, on FB and Instagram.

Media Contact:
Amelia Vereb
SweeneyVesty
[email protected]
212-226-5105

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SOURCE Rokkan

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