The trusted academic AI partner launches its 'AI that brings out the best in you' brand strategy to empower students, researchers, and institutions.
DOVER, Del., Sept. 17, 2025 /PRNewswire/ -- Paperpal, the leading AI research and writing assistant by Cactus Communications (CACTUS), unveils a transformative brand strategy, evolving from a writing tool to a complete AI research assistant. This new brand strategy emphasizes its commitment to equipping the academic community with trusted tools for clear, confident, and ethical writing in an era where AI is reshaping education and publishing.
This renewed approach aligns with Paperpal's long-term vision to build future-ready AI tools designed to help academics excel. The decision to evolve was reinforced by the results of a recent Paperpal survey of 1,440 academics, which revealed that over 50% of the respondents were worried that AI tools might compromise authenticity or alter their unique perspectives. This is where Paperpal's secure, responsible all-in-one AI toolkit comes in. Built to enhance rather than replace human expertise, Paperpal empowers students, researchers, and institutions to maximize their potential without losing their voice.
Akhilesh Ayer, CEO, Cactus Communications, said, "As the academic community continues to push the boundaries of knowledge, there remains a need for reliable tools that safeguard integrity and support diverse voices. At CACTUS, we see AI as a trusted partner that complements and magnifies human expertise. With Paperpal, we are pioneering a new era of responsible 'AI that brings out the best in you', designed to strengthen the foundation of academic publishing."
From students to researchers, medical and academic institutions and beyond, Paperpal has emerged as a trusted AI assistant tailored to meet their diverse needs.
- All-in-one academic toolkit: Built for academics, Paperpal's best-in-class toolkit helps them read, write, cite, edit, collaborate, and submit with confidence, offering reliable support at every step.
- Focus on responsible AI use: With tools to track and disclose AI use correctly, and in-built guardrails and nudges to encourage transparency and authenticity, Paperpal helps authors deliver their best, original work faster.
- Secure-by-design ecosystem: Paperpal implements robust encryption, privacy-first measures, and follows a policy of never using author data to train its AI, providing reliable research and writing assistance without security risks.
- Regulatory compliance: Paperpal also adheres to global compliance regulations and is fully aligned with FERPA requirements and EAA and WCAG 2.1 Level AA standards to support secure, inclusive AI adoption.
- Multi-platform access: Paperpal is available on the Web, Microsoft Word, Google Docs, Overleaf, and as a Chrome extension, making real-time assistance accessible across these platforms.
Nishchay Shah, Group CTO and EVP, Products & AI, Cactus Communications, added, "We know the future of academic AI isn't about speed alone; it's about trust, responsibility, and advanced technology purpose-built for the scholarly community. At Paperpal, we're combining cutting-edge industry-best AI with dedicated academic-specific capabilities spanning research, writing, collaboration, and compliance, while keeping user experience at the heart of everything we build. The result is a secure, intuitive, end-to-end ecosystem that empowers every student and researcher to realize their full potential. Every step we take comes back to one central promise: AI that brings out the best in you."
As academia adapts to an increasingly competitive and fast-paced environment, Paperpal continues to set new standards for responsible, human-centered AI in education and research. Apart from serving individual users, Paperpal is also working with several leading institutions to provide their scholarly community with powerful future-ready AI tools for research excellence.
Experience 'AI that brings out the best in you,' explore Paperpal at https://paperpal.com/
For more details, please contact:
Nidhi Amin | Cactus Communications | [email protected] | [email protected]
Photo: https://mma.prnewswire.com/media/2775226/Paperpal_AI_Cactus_Communications.jpg
Logo: https://mma.prnewswire.com/media/2722622/5395980/Paperpal_Logo.jpg
SOURCE Cactus Communications

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

Newsrooms &
Influencers

Digital Media
Outlets

Journalists
Opted In
Share this article