Paradigm Launches First-Ever Podcast for the $40B Window and Door Industry

The Paradigm Industry Insiders Podcast is a Podcast Built by Insiders for Insiders.

MADISON, Wis., Oct. 1, 2025 /PRNewswire/ -- Paradigm, a leader in software solutions for building products with more than 200 manufacturer, distributor, and retail customers, today announced the launch of the Paradigm Industry Insiders Podcast. The podcast is the first of its kind, built exclusively for the window and door industry. It gives manufacturers, distributors, and technology leaders a platform to share stories and strategies that are shaping the sector's future.

The podcast is hosted by John Wheeler, Sales Technician at Paradigm, alongside Stefanie Couch, founder of Grit Blueprint and a Paradigm Brand Partner, who is joining for the first season as a guest co-host. Together, they offer insider expertise and bold perspectives to the conversations shaping the supply chain.

The premiere episode, available today on YouTube and all major podcast platforms, features John and Stefanie in a state-of-the-industry kickoff conversation. They discuss why the podcast matters now, the challenges and opportunities facing manufacturers and distributors, and what listeners can expect in upcoming episodes. Guests this season will include Todd Tomalak of Zonda, Joseph Slawson of Boise Cascade, and other industry leaders driving innovation and growth across the sector.

"Technology is rewriting how manufacturers and distributors win business," said John Wheeler. "Paradigm has always been about helping building product companies grow through technology. This podcast is another way we're delivering on that mission."

Stefanie Couch adds, "This podcast is about giving manufacturers and distributors a spotlight to share their stories, and I'm here to make sure those voices are impossible to ignore," said Stefanie Couch. "As a Paradigm Brand Partner and guest co-host for the first season, my goal is to spotlight the people and products that are transforming the window and door industry."

The Paradigm Industry Insiders Podcast features conversations with innovators and decision-makers across the industry, offering practical insight into how technology and process improvements are reshaping the business.

Subscribe today on YouTube, find Paradigm Industry Insiders Podcast on your favorite podcast platform, or visit us at ParadigmIndustryInsiders.com to catch the premiere episode.

About Paradigm

Paradigm is a leading provider of software solutions for the building products industry, serving more than 200 manufacturers, distributors, and retailers across North America. With a team of over 450 employees, Paradigm helps companies streamline operations, improve customer experience, and grow through technology that connects the entire supply chain. Learn more at www.myparadigm.com.

About Grit Blueprint

Grit Blueprint is a visibility and growth company that helps legacy businesses in the building industry become unmistakable. Founded by Stefanie Couch, Grit Blueprint builds systems that turn trust into revenue through media, AI, and modern visibility strategies. Clients include distributors, dealers, manufacturers, and industry associations across the U.S. Learn more at www.gritblueprint.com.

SOURCE Paradigm