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Parago to Serve Staples as Primary Incentives Vendor in Five-Year Contract

Successful Relationship Powering Market-Leading Easy Rebates® Extended


News provided by

Parago

Sep 29, 2010, 09:00 ET

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LEWISVILLE, Texas, Sept. 29 /PRNewswire/ -- Staples Easy Rebates® has revolutionized the consumer promotions space, making rebates simple and truly supporting Staples Easy brand promise. Working closely together for the last decade, Staples and Parago, provider of innovative reward programs that drive behavior and promote brand loyalty with consumers, have transformed rebates into Easy Rebates. Today Parago announced the extension of that relationship for five more years, with Staples naming Parago as their primary incentives partner.

Staples and Parago have been working together for more than ten years, developing, driving and delivering one of the best rebate programs in the marketplace. Today's Easy Rebate program enables customers access to great deals, with simple, paperless submission, choice of rewards and quick payment.

"Staples' drive for the best customer experience and Parago's innovative technology and delivery have been a great combination, and one that we are excited to continue," stated Mike DeSanto, SVP Sales & Operations, Staples. "We are very proud of our Easy Rebates program for making it easy for our customers and look forward to continuing to grow and enhance the program with Parago."

Staples and Parago first began to change the way consumers experienced rebates, with the introduction of an aggregated vendor managed program in 2000 followed by an integrated online rebate center in 2002, enabling customers to find and track their rebate submission online. In 2004, Staples took a leap forward, delivering completely paperless rebate submissions – eliminating the consumer hassles of filling forms and sending submissions in the mail…. the Easy Rebate program was born. And easy it is – more than 94% of Staples Easy Rebate consumers surveyed rate the program as "extremely easy."

In 2009, Staples began delivering rebate rewards on Parago's open loop prepaid cards – making reward funds available for immediate use and skipping the trip to the bank for consumers. Most recently, Staples launched with Parago's patented ClickChoice®, allowing customers to choose their reward from – open loop prepaid card, Staples gift card and check – and soon PayPal® for selected programs, providing the utmost in flexibility and value for consumers.

"Working with a company like Staples, which is always pushing the envelope for a better, more advanced and advantageous solution for consumers is the ideal partnership for a company like Parago," stated Juli Spottiswood, President & CEO.  "We are driven by innovation and solutions that provide true mutual benefit for consumers and clients, and Staples has helped push the envelope to transform the industry. I am tremendously excited about the innovations that the next five years will bear."  

Parago supports an extensive range of sales and consumer incentives for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers and sales channels. Parago provides a full range of corporate and consumer incentive programs to Fortune 500 companies. Its offerings include incentive solutions targeted at customer acquisition and retention and sales and channel incentives solutions. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Juli Spottiswood

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88106

SOURCE Parago

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