HOLLYWOOD, Calif., March 26, 2012 /PRNewswire/ -- Paramount's Insurge Pictures and Twitter announced today they have partnered to give Katy Perry's fans on Twitter an exclusive opportunity to be a part of her upcoming feature film, KATY PERRY: PART OF ME, releasing this summer.
Over the next several months, Twitter and Paramount will jointly offer unprecedented access to one of the world's most famous pop stars by offering multiple opportunities for Katy's millions of Twitter fans to play a role in helping to shape the final film. From helping to choose which songs Katy will sing, to weighing in on her always exciting wardrobe options, this first-of-its kind interactive experience will set a new precedent for engaging movie going audiences on Twitter.
Fans can visit www.Twitter.com/KatyPerry to get involved. They can also follow Katy on Twitter to see exclusive behind-the-scenes content of the movie, which will provide fans a first-ever big-screen look at the international superstar's life both on and off-stage.
"KATY PERRY: PART OF ME is a really fun and engaging movie that celebrates every aspect of Katy's life including her relationship with fans," said Amy Powell, President of Insurge Pictures. "What better way to kick start the filmmaking process than by inviting her millions of fans on Twitter into her world."
"Millions of Katy's most passionate fans use Twitter every day to hear directly from her and get a unique glimpse into the life of one of music's biggest stars," said Dick Costolo, Twitter CEO. "With this new approach to filmmaking, Paramount is taking the connections forged on Twitter one step further by empowering people to take part in the movie."
Fans can use the hashtag #KP3D to connect with each other and share on Twitter.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
SOURCE Paramount Pictures Corporation