ParentSquare Smart Sites Adoption Surges 7x in Two Years

Districts nationwide embrace fully integrated websites to strengthen branding, build relationships, and foster family and community engagement.

SANTA BARBARA, Calif., Aug. 13, 2025 /PRNewswire/ -- ParentSquare, the trusted leader in school-home engagement for K-12 education, today announced that adoption of its Smart Sites school website solution has grown more than sevenfold since 2023. Nearly one-third of ParentSquare customers have already turned to Smart Sites to unify their website, communication, and family engagement efforts in one seamless platform they know, use, and love.

ParentSquare Smart Sites is a modern website solution that helps districts build community engagement with ADA-compliant, beautifully branded websites. With a comprehensive approach rooted in partnership, ParentSquare's expert designers, experienced implementation managers, and dedicated support staff provide guidance to lay the foundation for long-term success. Districts can bring their brand to life with thoughtfully crafted K-12 design options that highlight what makes each school community unique—no coding or technical expertise required. Smart Sites is also built to meet WCAG 2.1 Level AA standards, helping districts comply with new ADA Title II rules and making school websites more accessible and inclusive for all families.

As part of ParentSquare's unified communication platform, Smart Sites automatically updates websites with posts, alerts, calendar events, and directory information, enabling content to be published across web and social channels simultaneously. Built-in roles and permissions make it easy for the right people to manage content at every level, and single sign-on provides seamless access. The result is a consistent, engaging experience for all stakeholders, with the added simplicity of working with a single solution for both website and communication.

"We're reshaping what communities can expect from a school website," said Anupama Vaid, President and Founder of ParentSquare. "Educators are now creating sites that attract families and staff, engage the community, and foster real connection, which is critical in a time of increased school choice, fluctuating enrollment, and heightened public expectations. Other solutions often involve juggling disconnected systems or navigating steep learning curves. Smart Sites is fully integrated into ParentSquare, giving districts a clear, cohesive way to manage communication, branding, and engagement."

This innovation and impact earned Smart Sites a Tech & Learning Awards of Excellence: Best of 2024 honor in the Secondary Education category. Judged by a panel of education experts, the award recognizes products that excel in value, versatility, ease of use, and utility in supporting educators, students, and school professionals. Smart Sites stood out for helping districts modernize their digital presence while supporting engagement and internal efficiency.

And districts of all sizes are seeing the benefits:

"Smart Sites lets our schools work smarter, not harder," said Lisa Jones, Communications Specialist at Oak Harbor Public Schools (WA), which serves over 5,500 students. "We now have the integrated communications functionality that people normally expect from districts several times our size."

"The main challenge we had to address was paring down our website to make it easier for users to navigate and find information," said Kim Jordan, Director of Marketing & Communication at Catawba County Schools (NC), which serves over 15,000 students. "Smart Sites helped us do that."

"We were astounded when a large group of campuses voluntarily asked to move over after hearing how easy the tools were from our test group," said Melissa McCalla, Chief Technology Officer at Pasadena ISD  (TX), which serves over 48,000 students. "ParentSquare has broken it down in a way that has made it an easy lift."

In Florida, where families have increasing access to educational options, more than 80% of ParentSquare Florida customers now use Smart Sites. For Seminole County Public Schools, which serves over 63,000 students, Smart Sites offers a strategic opportunity to strengthen its digital presence and make it easier for families and staff to connect with the district.

"Our website isn't just a place for information, it's a vital part of how we tell our story," said Maria Iftikhar, Manager, Information & Communications, Seminole County Public Schools. "We needed a platform that could support our brand, attract new families and teachers, and give every campus the tools to show what makes them unique. With Smart Sites, we finally have that, and it's all integrated into the platform our community already relies on for school-home communication."

"We know that branding matters, but trust is what truly builds community," added Vaid. "Smart Sites was designed to do both: help districts share their story while deepening the relationships that drive enrollment, retention, and long-term engagement. Because in today's education landscape, recruitment and retention really start with relationships." 

About ParentSquare
ParentSquare is the trusted leader in school-home engagement, helping K-12 districts nationwide reach every family with an award-winning, all-in-one communication platform. Reaching over 20 million students across the country, ParentSquare replaces one-size-fits-all legacy systems with personalized messaging, websites, forms, payments, and more—built together in one easy-to-use platform. With powerful features for achieving 100% contactability, two-way translation into 190+ languages, and purpose-built AI enhancements, ParentSquare empowers districts to invite every family to be involved in their student's education, no matter their home language or the device they use.

Recognized for growth and innovation by Inc. 5000, GSV 150, and more, ParentSquare was founded in 2011 in Santa Barbara, California. Learn more at parentsquare.com.

SOURCE ParentSquare