PARIS HILTON CELEBRATES WHAT MAKES AN ICON WITH THE DEBUT OF ICONIC QUEEN EAU DE PARFUM

The glamorous new fragrance celebrates the confidence to own who you are and continues Paris Hilton Fragrances' U.S. retail partnership with Ulta Beauty

NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Paris Hilton Fragrances announces the launch of Iconic Queen Eau de Parfum, a captivating new fragrance that expands the world of Iconic with a distinctly regal expression. Developed by Paris Hilton and longtime fragrance partner Parlux, Iconic Queen celebrates the presence, confidence and individuality that make each person iconic — and the idea that you don't follow the crown. You are the crown.

A majestic floral amber composition, Iconic Queen blends luscious fruits and velvety florals in a radiant scent that feels both timeless and distinctly Paris. The fragrance opens with bright bergamot, mandarin and cassis before unfolding into an opulent floral heart of orange flower, jasmine and muguet. A warm, sensual base of amber, musk and vanilla envelops the skin, offering a warmer, more opulent expression that beautifully complements the original Iconic.

"Iconic Queen is about stepping into your own power and feeling like the best version of yourself," says Paris Hilton. "It has this beautiful warmth to it, but it still feels glamorous and elevated. I wanted it to be the kind of fragrance you put on and instantly feel ready for anything. To me, that's what being iconic is - knowing who you are and owning it."

The launch builds on the success of Iconic, which marked a pivotal new chapter for Paris Hilton Fragrances with its exclusive U.S. debut at Ulta Beauty in April 2025. Now, Iconic Queen expands the Iconic pillar with an exclusive launch on Ulta Beauty's TikTok Shop, bringing the fragrance directly to consumers on one of beauty's most dynamic discovery and commerce platforms. The social-first debut reflects the continued evolution of Paris Hilton Fragrances and Paris' longstanding ability to meet culture, and consumers, where they are, ahead of a broader rollout across Ulta Beauty stores and Ulta.com nationwide, alongside international retailers.

"Paris has an extraordinary ability to stay connected to her consumers while continuing to evolve in a way that always feels authentic to who she is," says Lori Singer, President of Parlux. "It's a big part of what has made Paris Hilton Fragrances such an enduring founder-led brand. Iconic Queen builds naturally on what we created with Iconic, offering a new expression of the authenticity and glamour that have always been at the heart of the brand."

Mirroring the design of the original Iconic bottle, Iconic Queen reimagines the signature faceted silhouette in a striking metallic lavender hue. Paris' "P" and "H" initials encapsulate the bottle, while the multidimensional glass celebrates the many facets of her personality. Housed in a coordinating iridescent lavender carton, the finished design creates a jewel-like statement made to command attention on any vanity.

Iconic Queen Eau de Parfum debuts today at ParisHiltonFragrances.com, followed by an exclusive launch on Ulta Beauty's TikTok Shop on October 12. Beginning November 1, the fragrance will roll out nationwide across Ulta Beauty stores and Ulta.com, alongside its international debut in key global markets. Iconic Queen will be available in 3.4 fl. oz. ($80), 1.0 fl. oz. ($48), and 0.34 fl. oz. Travel Spray ($27).

Scent Family: Floral Amber
Top: Bergamot, Mandarin, Cassis
Heart: Orange Flower, Jasmine, Muguet
Base: Amber, Musk, Vanilla

ABOUT PARLUX:
Parlux is an award-winning global beauty company and one of the world's Top 100 Beauty Companies, specializing in the creation, development, marketing, manufacturing, and distribution of prestige fragrance and grooming brands. The company's portfolio includes Billie Eilish Fragrances, Better World Fragrance House by Drake, Paris Hilton Fragrances, Kenneth Cole, Jessica Simpson, Vince Camuto, Sam Edelman, Steve Madden, The Shop Men's Grooming Line, and more. Through best-in-class brand building, consumer engagement, and global distribution, Parlux brings iconic brands to consumers in more than 80 countries and territories worldwide. 

Parlux.com | @Parlux_Ltd 

PRESS CONTACTS:
Dan Manioci
SVP, Global Consumer Engagement & Digital Marketing
[email protected]

Richard Gallo
Senior Director, Beauty
[email protected] 

SOURCE Parlux