Parks Associates: 23% of US Internet Households Now Own At Least One Smart Appliance, Up from 15% in 2020
Research firm brings tech leaders together in Plano, Texas, for 29th
annual CONNECTIONS™: The Premier Connected Home Conference
DALLAS, May 7, 2025 /PRNewswire/ -- New consumer research from Parks Associates shows that 23% of US internet households now own at least one smart appliance, up from 15% in 2020. While adoption continues to grow, annual purchase rates remain low (3%), held back by high prices, long replacement cycles, and limited feature differentiation.
Parks Associates will present these findings and more at CONNECTIONS™: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy West Hotel. CONNECTIONS™ brings together industry leaders to network, learn, and discuss trends in consumer demand, the latest innovations, and new business strategies for the connected home ecosystems and SMB markets.
These findings are part of the firm's Smart Home and Security Market Tracker, which delivers ongoing market intelligence, industry news, and quarterly forecasts. Monthly updates highlight key market developments from leading players:
- Samsung expanded SmartThings and appliance offerings with PJM grid integration.
- Arlo and RapidSOS, First Alert and Google Nest announced new safety partnerships.
- Pila Energy introduced a DIY smart home battery; Schneider Electric unveiled new energy tools.
- EPRI and NVIDIA launched the Open Power AI Consortium to advance utility tech.
- HSB and Flume partnered to provide smart leak detection through insurance.
"The total smart appliance market is growing slowly but surely, forming a considerable foundation for new services," said Jennifer Kent, VP, Research, Parks Associates. "Smart appliance connectivity brings benefits like remote diagnostics, predictive maintenance, and over-the-air updates—improving performance and opening new service-based revenue streams."
CONNECTIONS™ is sponsored by these leading industry players:
- Cardinal Peak, an FPT Company
- Connectivity Standards Alliance (CSA)
- Cox Communities
- Johnson Controls
- Silicon Labs
- Ubiety Technologies
- Vivint
- Alarm.com
- Origin
- Rapid Response Monitoring
- Schlage
- Shelly Group
- SkyBell
- Kwikset
- Becklar
- Calix
- ADT
- Affiliated Monitoring
- Cognitive Systems
- Ivani
- Z-Wave Alliance
- AIG
- Grid Connect
- Moen
- Nice
For more information about Parks Associates research or attending CONNECTIONS, contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets. https://www.parksassociates.com
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Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]
SOURCE Parks Associates
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