News from parks associates A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jul 09, 2020, 07:29 ET Parks Associates: Households with Children Dominate Consumer Tech Purchases

New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for...


Jul 08, 2020, 08:39 ET CONNECTIONS™ Community Features Mill Creek Residential, Google, Greystar, SmartRent, and STRATIS in Inaugural Virtual Event Addressing Smart Home Expansion Through MDU Builder Channels

International research firm Parks Associates will feature new consumer research and insights from industry leaders representing Mill Creek...


Jul 01, 2020, 08:51 ET Parks Associates: Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6...


Jun 29, 2020, 08:25 ET Parks Associates: Churn Rate Among OTT Services at 41% in Q1 2020; 8% of US Broadband Households Trialed Four or More OTT Services During COVID-19 Crisis

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on...


Jun 25, 2020, 08:41 ET Parks Associates: Adoption of Stand-Alone Broadband Service Jumps to 42% Of US Broadband Households in 1Q 2020, Up from 34% in 2017

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs,...


Jun 24, 2020, 08:44 ET Parks Associates: 54% of US Broadband Households Now Own a Smart TV

Parks Associates today released a new whitepaper, Optimizing the Smart TV Experience, which finds more than 50% of US broadband households own at...


Jun 18, 2020, 08:22 ET Parks Associates: Over 40% of US Broadband Households Still Sheltering in Place in May 2020

New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even...


Jun 15, 2020, 08:21 ET Parks Associates: US Households Will Have an Average of 20 Connected Devices by 2025

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating...


Jun 11, 2020, 08:41 ET Parks Associates Announces CONNECTIONS™ Community, a Virtual Networking and Conference Experience Focused on Home Security, Smart Home, Connected Health, and Entertainment Industries

International research firm Parks Associates today announced the launch of the CONNECTIONS™ Community, an online conference and networking experience ...


Jun 09, 2020, 08:34 ET Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle...


Jun 08, 2020, 08:22 ET Parks Associates: 76% of US Broadband Households Had OTT Subscription in Q1 2020

New research from Parks Associates' OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US...


Jun 04, 2020, 08:16 ET Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of...


Jun 02, 2020, 08:30 ET Parks Associates: Adoption of Home Control Systems Experienced a 38% Year-Over-Year Growth Rate

New research from Parks Associates' Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, ...


May 29, 2020, 08:34 ET Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Parks Associates today released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured...


May 27, 2020, 10:07 ET Parks Associates: 29% of US Broadband Households Own Both a Smart Speaker and a Smart Home Device

New Parks Associates research from Smart Home Buyer Journey and User Experience finds that smart speakers are serving as a gateway to smart home...


May 19, 2020, 08:38 ET Parks Associates: 67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV,...


May 14, 2020, 08:37 ET Parks Associates: 41% of US broadband households concerned about hackers accessing their devices

Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher...


May 12, 2020, 08:49 ET Parks Associates: Total Professional Monitoring Revenue in US Will Exceed $15 Billion in 2020

Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in...


May 07, 2020, 08:48 ET Parks Associates: COVID-19 Will Drive Greater Usage of TVOD Services in 2020

Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video...


Apr 30, 2020, 08:02 ET Parks Associates Announces Advisory Board and Topics for Third Annual Future of Video

International research firm Parks Associates today announced the Advisory Board for the third annual Future of Video: OTT, Pay TV, and Digital Media, ...


Apr 28, 2020, 08:21 ET Parks Associates: 76% of US Broadband Households Subscribe to an OTT Service, Adding Roughly Six Million Households Since Q1 2019

New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak....


Apr 20, 2020, 09:17 ET Parks Associates: 79% of Consumers are Concerned About Data Security or Privacy Issues

International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an...


Apr 16, 2020, 07:55 ET Parks Associates: DIY Solutions and New Monitoring Options Drive Residential Security Adoption to 33% of US Broadband Households, up From 28% in 2018

New research Residential Security: Consumer Insights 2020 from Parks Associates finds security system adoption, after holding steady at 25-28% for...


Apr 15, 2020, 08:34 ET Parks Associates: 53% of US Broadband Households Claim That They Value Technology More Now Than Before

International research firm Parks Associates released new research today showing 53% of US broadband households claim that they value technology more ...


Apr 07, 2020, 08:14 ET Parks Associates: Headphones and Earphones Likely to Experience Initial Sales Spike With Work at Home, Home Schooling, and Entertainment-In-Place

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own...