LOS ANGELES, July 25, 2019 /PRNewswire/ -- Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets.
With more than 25 years of experience in the consulting sector, GECA works with the largest Spanish and international operators to provide consultancy in key development areas, such as programming, marketing and audiences, content and formats, among others. Parrot Analytics will work with GECA to track the travelability of the company's Spanish content to uncover sales opportunities in new markets.
"Operating in an increasingly complex international market, this agreement with Parrot Analytics will be a great complement for our in-house research," said Enrique Lozano, GECA'S General Manager. "Through Parrot's sophisticated analysis systems capabilities, we are able to better understand the impact and trends on a market-by-market basis, particularly for emerging markets that are more difficult to gauge and where these insights are particularly valuable."
"GECA's operational base area has a global footprint that extends beyond the Spanish-speaking world. We will provide them with a deep dive into not only which of their shows are resonating with viewers in their target markets, but also identify genre trends that will inform their development and sales workflows," said Alejandro Rojas, Regional Director, Latin America.
The Gabinete de Estudios de la Comunicación Audiovisual (GECA) is a company belonging to the MEDIAPRO GROUP. Founded in 1993, it provides television-industry consultancy in both America and Europe. As a leading consultant in the Spanish audiovisual sector and the largest internationally, GECA serves Spanish and foreign operators and producers providing consultancy in Programming, Marketing and Audiences, Content and Formats, among others. During its 25 years in business, GECA has worked with the very best audiovisual sector companies through comprehensive and personalized consultancy projects, applying in-house methodologies and exclusive tools for information and analysis, such as Link TV (audiences), Teleformat (formats) and Barómetro OTT, a Spanish pioneering study that measures the time spent, habits and preferences of the main Pay-TV and streaming platforms in the local market.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com.
SOURCE Parrot Analytics