PARTICLE ANNOUNCES TWO-TIME SUPER BOWL CHAMPION PHIL SIMMS AS NEW BRAND AMBASSADOR
NFL Legend and Longtime Broadcaster Joins Particle to Promote Simple, Effective Personal Care for Men
NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Particle, the men's grooming brand known for its science-backed personal care solutions, today announced two-time Super Bowl champion Phil Simms as its newest brand ambassador and the face of Particle Face Cream, the brand's flagship 6-in-1 anti-aging cream for men.
Simms spent his entire 15-year NFL career with the New York Giants, leading the team to victory in Super Bowl XXI and earning Super Bowl MVP honors. Following his playing career, he became one of football's most recognizable broadcasters, a role that has kept him in front of millions of American sports fans for more than three decades.
Now, Simms is teaming up with Particle to encourage men to take a straightforward approach to looking and feeling their best as they get older. As part of the partnership, Simms will appear in a new campaign for Particle Face Cream across television and digital channels.
"Phil is exactly the kind of person we want representing Particle," said Ayal Ebert, CEO and Cofounder of Particle. "He's accomplished, confident, authentic, and someone millions of men have known and trusted for decades. Particle was built for men who want to look their best without making personal care complicated, and we couldn't think of a better person to help us deliver that message."
For Simms, that straightforward approach to personal care is a big part of what made the partnership a natural fit.
"I've always believed that taking care of yourself matters, whether you're preparing for a football game, stepping into a broadcast booth, or just going about your everyday life," said Simms. "What I like about Particle is that they make it simple. You use one product, it does what it's supposed to do, and you get on with your day. That makes sense to me."
For more information, please visit www.particleformen.com.
About Particle
Particle is a grooming brand dedicated to helping men look and feel their best through innovative, science-backed personal care products. Particle's flagship Face Cream combines multiple benefits in one simple formula, helping reduce the appearance of eye bags, dark spots, and wrinkles while moisturizing and nourishing the skin. Particle has expanded across face, body, hair, and fragrance, providing straightforward solutions for men without complicated routines.
Media Contact:
Brooke Bhola
SOURCE Particle
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