LOS ANGELES, Dec. 6, 2010 /PRNewswire/ -- Mogreet and Partners Trust, an industry leader in the high-end real estate market, today announced the launch of an interactive mobile campaign to help home buyers find the perfect property. Partners Trust's high-level of service, coupled with Mogreet's superior mobile marketing platform, will deliver relevant, timely, and informative mobile video tours directly to home buyers' mobile phones. With Partners Trust's exciting new service, home buyers can receive property information instantly in the palm of their hand.
Partners Trust is the first real estate brokerage in the United States to launch a mobile marketing campaign using Mogreet's platform. The new service will allow for real estate associates to better connect with their customers by giving them the ability to view video tours, be the first-to-know about new properties on the market, check for open houses, and receive local information on schools and neighborhoods directly on their mobile device via Mogreet's mobile video messaging platform.
Each Partners Trust real estate associate will have individual keywords for each property listing number, which are marketed across various channels, including sign riders, the Los Angeles Times, print advertisements, and through Partners Trust social media. By simply texting these keywords (for example: text RonS1 to 21534) and opting-in to the service, customers will instantly receive relevant text and video information about this listing, including exclusive access to a 48-hour sneak peek of a virtual tour of the property before it even is released to the public via the MLS service. For consumers, this gives the serious home buyers the tools to find their dream home and valued customers an upper hand in finding the newest inventory.
"The real estate industry is built on hard-earned trust, strong communication, extensive experience, and the ability to deliver outstanding service and resources to our customers," said Nick Segal, President, Partners Trust Real Estate Brokerage & Acquisitions. "With Mogreet's mobile platform, we can strengthen relationships with our customers and create an unparalleled experience in the industry, by providing the information and resources customers require the moment they need it, making it easier to find the perfect property. In addition, this new technology is a game-changer that will help Partners Trust generate more listings and expand our presence in the market."
Q2 2010 mobile marketing analytics from Mogreet show that real estate is one of the top five industries for viewing and utilizing mobile video messages, because it is an industry that values communication, relationships, and timely delivery of information. Mogreet's mobile messaging platform delivers SMS and MMS in real-time, across multiple carriers and to virtually any phone on the market. With the ability to send SMS and MMS to over 6,100 unique mobile handsets, Partners Trust has the opportunity to reach customers in a timely, innovative, and direct manner, a high priority to the real estate industry and its customers.
"Partners Trust is taking a leadership position in the real estate industry for mobile marketing innovation, by providing customers with an exclusive and dynamic new experience for purchasing and selling luxury properties in the Los Angeles area," said James Citron, CEO, Mogreet. "An industry like real estate, which is focused on relationships, personal connections, and timely delivery of information, can reap the benefits of mobile marketing, by delivering information instantly, whenever and wherever the customer wants it."
Mogreet's SMS and MMS mobile marketing campaigns have been the go-to choice for a variety of industries because the Mogreet platform enables the seamless delivery of video, picture and text messages to nearly any phone on the market—giving brands, agencies, and media companies the ability to effectively deliver their messages directly to the hands of consumers. As a cross-carrier solution and with the ability to send messages to nearly all mobile phones in North America and Europe, Mogreet can deliver MMS and SMS to a total market of 275 million+ consumers.
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 170 countries, Mogreet's platform can reach 1 Billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com