Party City Announces Partnership with Celebrity Event Planner, Samantha Goldberg

ROCKAWAY, N.J., July 6 /PRNewswire/ -- America's largest party specialty retailer, Party City, announces a new partnership with television personality and celebrity event designer, Samantha Goldberg. Throughout the year, shoppers will find Samantha's party planning tips -- from weddings and bridal showers to summer backyard gatherings and other festivities -- on PartyCity.com and inside Party City's more than 600 stores nationwide.

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"Party City has always been a one-stop-shop for party hosts with everything from invitations and tableware, to decorations and party favors," says Samantha Goldberg. "I'm excited to add 'party planner' to their repertoire and help Party City's customers think outside the box and explore the full potential that Party City's ever-growing assortment of merchandise offers them."

According to Lisa Laube, president of Party City, "Samantha inspires brides everyday with her creative ideas and savvy, money-saving tips, so we are thrilled to have her on board. At Party City we need to go from not only selling products but also selling ideas, and Samantha's expertise will guide party hosts to plan stylish events on a budget with Party City."

Currently in her seventh season with Style Network's popular series, "Whose Wedding Is It Anyway," Samantha adds spunk and imagination to Party City's growing wedding department with the following simple and chic ideas for "fashionista brides on frugalista budgets:"

• Show Off Sophistication from Start to Finish: Use invitations to set the tone with guests. Invitations should coordinate with the theme of the event, and for an elegant look shop at Party City to find the perfect pattern to fit the overall look or color scheme. Guests will get a sneak peak of the event and will also get a feel for the atmosphere to be expected.
• Spice Up Centerpieces without Blowing the Budget: While splurging on flowers may be on a bride's "I Do" list, adding flair to the arrangements with inexpensive accessories, such as decorative candles or crystals, from Party City will complete the chic look and save on cost.
• Get Creative: Think outside the box when it comes to the theme or color scheme of an event. Showcase the location by incorporating local culture and serving food unique to the area. Choose a festive theme such as a red-carpet Hollywood party, Hawaiian luau or Mexican fiesta. With thousands of party supplies including more than one hundred party themes, Party City is a great resource for any themed occasion.

To learn more about Party City or to get more party planning tips from Samantha Goldberg, please visit www.partycity.com or the company's Facebook page (Facebook.com/PartyCity).

About Party City

Party City Corporation is America's largest specialty party goods chain and the country's premier Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. (AHI) and has its headquarters in Rockaway, New Jersey. Amscan designs, manufactures and distributes party goods through its vertically aligned retailers as well as other retailers worldwide. Amscan's worldwide locations include their corporate headquarters in Elmsford, NY as well as locations throughout Asia, Europe, the Americas and Australia. Amscan operates seven state of the art distribution centers throughout the world and six manufacturing facilities domestically. Product is manufactured both in the United States and overseas.

SOURCE Party City