Party City Celebrates Go Red For Women® With Nationwide Donation Drive

ROCKAWAY, N.J., Feb. 2, 2011 /PRNewswire/ -- America's largest specialty party retailer, Party City, proudly announces its support of the American Heart Association's Go Red For Women movement during the month of February in celebration of American Heart Month. Party City launches a nationwide, in-store campaign through February 28 to raise donations for Go Red For Women's life-saving educational initiatives. Cardiovascular disease is still the leading cause of death among women, taking the life of 1 in 3 women each year. Together, Party City and Go Red For Women want to empower all women by raising awareness and helping them make healthy lifestyle changes. Party City customers can support the movement with dollar donations collected at the registers of its more than 600 retail stores. All donations will benefit the Go Red For Women movement.

"Women are at the heart of our business, and Party City customers include mothers, daughters, wives, sisters, brides and other women who plan special events throughout the year," says Lisa Laube, president of Party City. "By supporting Go Red For Women, we're able to encourage these women in a very important way."

In addition to the in-store donation drive, Party City aims to further engage consumers with an online national "Have a Heart" activity calendar on PartyCity.com that encourages women to spread heart awareness with fun and engaging weekly activities. The calendar inspires women to accessorize with red wearables for National Wear Red Day (Feb. 5), volunteer for their child's classroom Valentine's Day party, bake delicious Devil's Food Cake cupcakes, and host a "girls-night-in" party for your best girlfriends.

For more information about the partnership, or to download the "Have a Heart" activity calendar, visit PartyCity.com or the company's Facebook page (facebook.com/partycity). For health tips and more information about the American Heart Association's Go Red For Women movement, visit GoRedForWomen.org.

About Party City

Party City Corporation is America's largest party goods chain and the country's premier retailer of Halloween costumes, theme party supplies, birthday decorations, and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at www.partycity.com.

About Go Red For Women

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888- MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.

About the American Heart Association

Founded in 1924, we're the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America's No. 1 and No. 3 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.

SOURCE Party City