Party City Set to Celebrate With New York Football Giants

Sep 30, 2010, 13:22 ET from Party City

ROCKAWAY, N.J., Sept. 30 /PRNewswire/ -- New York Football Giants fans can now tailgate at home as well as at the NFL team's new stadium this season as America's largest party specialty retailer, Party City, teams up with one of the NFL's founding teams to become their official party store. Whether fans want to root for the "Big Blue" from their living room or from the parking lot of the New Meadowlands Stadium, Party City's collection of NFL New York Giants party supplies are perfect for the ultimate tailgate.

"We are thrilled to partner with such a renowned NFL team.  As the leading party supply store, no other retailer is better suited than Party City to be the official tailgate supply store of the New York Giants," says Lisa Laube, president of Party City. "Our sponsorship provides an unprecedented opportunity for Party City to support the NFL's most passionate fans."

Fans can throw the ultimate tailgate party and really score big with family and friends using Party City's collection of Giants party supplies, with everything from Giants-themed plates and reusable plastic cups to Giants napkins and table covers. In addition, Party City carries a wide selection of pro football-themed tableware, serveware and party decor perfect for any tailgate.

The new partnership includes a multimedia-marketing plan, a chance to see in person the Giants play at New Meadowlands Stadium, pre- and in-game celebrations, and a strong in-stadium presence. To celebrate the new sponsorship, Party City will host a text-to-win promotion in which Party City will sponsor complimentary VIP Club seating throughout the 2010 football season. Fans are encouraged to stop in one of the more than seventy-five New York, Connecticut and New Jersey Party City stores to find the winning code and text for a chance to win.

To learn more about the text-to-win Giants tickets promotion, visit a local Party City retailer.

About Party City

Party City Corporation is America's largest specialty party goods chain and the country's premier Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. (AHI) and has its headquarters in Rockaway, New Jersey. Amscan designs, manufactures and distributes party goods through its vertically aligned retailers as well as other retailers worldwide. Amscan's worldwide locations include their corporate headquarters in Elmsford, NY as well as locations throughout Asia, Europe, the Americas and Australia. Amscan operates seven state of the art distribution centers throughout the world and six manufacturing facilities domestically. Product is manufactured both in the United States and overseas.

SOURCE Party City