Pashmina Goat Cloning Pioneer Joins Indian Manufacturers in Cashmere World 2012

HONG KONG, Sept. 10, 2012 /PRNewswire/ -- With just one month to go before the inauguration of Cashmere World (27 - 29 September in Hong Kong Convention and Exhibition Centre) there is real interest for the Indian participation this year - not only at the exhibition itself but also at the Cashmere World conferences.

This year there will be a group of five exhibitors from India. These companies are EZMA, Pashma, Old Village, Geentanjali and Ahujasons. What is sure to intrigue and interest the professional buyers who will visit Cashmere World are the specific weaving arts and pashmina from India. Here is a unique opportunity to see garments that reflect the cashmere culture so characteristic of Indian designs yet are very much in line with the latest fashion trends.

India's cashmere goat herds are located in the foothills of the Himalayas, mainly in Ladakh but their numbers are limited to around 175,000, according to information given to Cashmere World by Dr. Riaz Shah, Professor cum Chief Scientist at the Sher-E University, Jammu & Kashmir, India in the  exclusive interview he gave to Cashmere World.

Dr. Shah will be participating in the Cashmere World conference on the subject of the cloning of the tiny pashmina goat Noori on September 29th at 10am in Room S427, Level 4 of the Hong Kong Convention & Exhibition Centre (HKCEC). The implications for the long term future and development of the cashmere industry based on this Indian scientific breakthrough are enormous.

The presence of Dr. Shah at the Cashmere World conference is thanks to the sponsorship of his trip to Hong Kong by Team-Lee Fashion Knitters Ltd of Hong Kong and Robert Wan.  Mr. Wan has dedicated his life to pearls and the exquisite jewelry that can be created from them. His company offers a collection of jewelry crafted from cultured Tahitian pearls in exclusive Wan designs such as necklaces and chokers to suit a woman's mood. Mr. Wan decided to support the cashmere industry out of a sense of social responsibility as it produces luxury products similar to his pearls. He hopes to contribute to the improvement of the lives of the herders who toil all year round in hard winter conditions to propagate the best quality cashmere from the goats they tend.

The other sponsor of Dr. Shah's trip is Team-Lee Fashion Knitters, a specialist knitting company based in Hong Kong that creates all types of garments such as cardigans, sweater and pullovers. The motivation for the generous sponsorship by Team-Lee is also out of a sense of social responsibility to support the cashmere industry - especially the herders who, as mentioned above, lead hard lives in sub zero conditions.

Dr. Shah's presentation is but one of the many interesting topics that will be covered at the Cashmere World Conference. To see the complete programme, click here. If you wish to participate in any of the sessions, you can also register on-line.

To visit Cashmere World, it is advisable to preregister and receive a badge that will also allow you to visit Fashion Access - Asia's leading fashion accessories event which will be held concurrently at the HKCEC from September 27th - 29th. Pre-register now.

Notes to Editors

About APLF Limited (www.aplf.com)

APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 17 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing.  We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services.  As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 150 events, 34 publications and 14 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms.  We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About UBM plc (www.ubm.com)

UBM plc is a leading global company.  We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully.  We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CFNA, www.cccfna.org.cn)

The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.

For fair details, please contact:

Ms Perrine Ardouin, Event Director
Email: [email protected]

For media enquiries, please contact:

Ms Gay Amistoso, Marketing Communications Manager
Email: [email protected]

Ms Sally Wong, Marketing Communications Executive
Email: [email protected]

APLF Limited
17/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel: +852-2827-6211
Fax: +852-2827-7831

Website: www.aplf.com

SOURCE UBM Asia