PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud

Zero Copy Integration, Powered by Snowflake, will enable joint customers to capture advanced content engagement data

TORONTO, Feb. 20, 2025 /PRNewswire/ -- PathFactory today announced the launch of Zero Copy integration on the Snowflake AI Data Cloud. This new integration, Powered by Snowflake, will enable organizations to eliminate traditional data extraction, transformation, and loading (ETL) processes, enabling faster, more secure, and more efficient data sharing.

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"With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies," said Dev Ganesan, CEO, PathFactory. "Together with Snowflake, we're empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes."

By leveraging the Snowflake AI Data Cloud, PathFactory is joining Snowflake in mobilizing the world's data to help organizations redefine how they access, analyze, and leverage PathFactory's Content Engagement Data.

Key Benefits of the Integration

• Zero ETL Efficiency: PathFactory customers can share data seamlessly with Snowflake across major cloud providers (AWS, GCP, Azure), enabling flexibility and scalability.
• Enhanced Analytics: The integration enables businesses to gain actionable insights into page views, sessions, and visitor behaviors via Snowflake's powerful analytics capabilities.
• Bi-directional Data Exchange: Customers can leverage PathFactory's APIs and webhooks alongside Snowflake's infrastructure to connect data seamlessly with platforms like Salesforce and SalesLoft.

"PathFactory's commitment to helping Snowflake mobilize the world's data can be seen through the launch of Zero Copy integration," said Kieran Kennedy, Global Head, AI Data Cloud Products at Snowflake. "We look forward to driving deeper value for Snowflake's AI Data Cloud ecosystem through collaboration with PathFactory to allow access to better ways to share data through Snowflake's single, integrated platform."

Collaborating with Snowflake to launch the Zero Copy integration, PathFactory enables joint customers to discover enriched content intelligence, enabling them to understand audience behavior, optimize content strategies, and drive better engagement.

Industry leading applications are Powered by Snowflake. By building tools, applications and solutions on Snowflake, product and engineering teams are able to develop, scale, and operate without operational burden, delivering differentiated products to their customers. Snowflake AI Data Cloud Product Partners help customers optimize Snowflake's flexibility, performance, and ease of use to deliver more meaningful insights. AI Data Cloud Services Partners provide industry experience, technical expertise, and strategic best practices to help customers mitigate risk and drive business value with Snowflake throughout their entire data and AI journey. To learn more about becoming an AI Data Cloud partner, click here. 

About PathFactory

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

SOURCE PathFactory