Patriotic "Joe from Joe" Promotion Honors Those Who Serve

May 16, 2014, 10:00 ET from Hudson Group

EAST RUTHERFORD, N.J., May 16, 2014 /PRNewswire/ -- Keeping a promise to one of its top baristas, Hudson Group will offer free coffee to uniformed members of the US and Canadian Armed Forces at more than 50 cafes across North America, beginning on US Armed Forces Day (Saturday, May 17). The promotion will continue throughout the Memorial Day weekend. It will include Victoria Day and Canada Day, and will conclude at midnight on Independence Day, July 4.

Signs and banners at participating cafes in airports and transit terminals across the country will invite service men and women to order a cup of "joe" on the house, courtesy of Joe DiDomizio, Hudson Group's President and CEO.

In January of this year, Joe appeared on a top-rated segment of the CBS-TV show Undercover Boss. Viewers may remember one of Joe's more poignant employee interactions with Elizabeth Griffin, a hard-working barista in the company's Alki Bakery kiosk in Seattle-Tacoma International Airport. In addition to promising on-air to pay for a needed medical procedure and providing other financial support to Elizabeth and her family, Joe later offered a month of free coffee to honor America's service men and women, a group close to Elizabeth's heart.

Noted Joe DiDomizio: "A simple cup of coffee to honor those who serve…at the request of someone who spends her life happily serving others…seemed a perfect expression of our company's values and purpose, to be 'The Traveler's Best Friend.' We are grateful to Elizabeth for suggesting a marvelous way for us to pay tribute to our dedicated men and women in uniform. And by the way, as Elizabeth would be quick to point out, 'We really do have the best coffee!'"

The offer is in addition to the regular 20% discount that Hudson Group offers to all active North American service men and women. The free coffee will be available in 52 Hudson-operated Food & Beverage locations, including Euro Cafe, Dunkin' Donuts, Alki Bakery and others.

About Hudson Group:
Hudson Group is the largest duty-paid travel retailer in North America. It is a wholly-owned subsidiary of international duty-free travel retailer Dufry AG (DUFN) of Basel, Switzerland. The company operates over 700 Hudson, Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 70 airports and transportation terminals in the United States and Canada. Dufry operates additional newsstands in 12 more countries around the world. Dufry operates over 1,400 stores in 47 countries and 180 airports and transportation terminals.

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SOURCE Hudson Group