PATRÓN EL ALTO® Introduces New Minis Just in Time for Festival Season

The handcrafted prestige tequila expands portfolio with portable offering, debuting at Coachella Valley's most prestigious events

HAMILTON, Bermuda, April 7, 2025 /PRNewswire/ -- PATRÓN Tequila introduces a new way to experience its most exceptional prestige tequila with the PATRÓN EL ALTO Mini (50ml). This sleek, pocket-sized bottle brings the smooth flavor of PATRÓN EL ALTO to the heart of every celebration. Making its debut at the most coveted events during music's biggest festival weekends, the PATRÓN EL ALTO Mini is set to become the season's must-have accessory.

Four years in the making, PATRÓN EL ALTO is crafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico. This masterful blend of Reposado, Añejo, and Extra Añejo tequilas delivers an incredibly smooth, sweet taste that can only be achieved through PATRÓN Tequila's commitment to traditional production methods blended with modern techniques. As the world's leading producer of Tahona-based tequila, PATRÓN creates this spirit using only three ingredients — agave, water and yeast — crafted in small batches to ensure consistency and quality. Now, all of that exceptional flavor is packed into a mini bottle ready to celebrate any occasion.

"With the PATRÓN EL ALTO Mini, we're sharing our handcrafted prestige tequila in an exciting new way," says D-J Hageman, Vice President of Marketing at PATRÓN. "It's perfect for toasting to the unforgettable moments that define festival season, bringing the extraordinary quality of PATRÓN EL ALTO to life as the ultimate mini accessory."

PATRON Tequila's upcoming festival experiences include:

• The iconic NEON Carnival returns for its fourteenth year, promising an unforgettable evening of high-energy entertainment and dynamic performances by Charly Jordan, Chase B & Friends, DJ Pee .Wee (a.k.a. Anderson .Paak). PATRÓN EL ALTO will serve as the event's official tequila sponsor, offering guests a taste of luxury amid the carnival's vibrant atmosphere.
• From April 11-13 and April 26-27, the Gallery Desert House by Gallery Media Group transforms into an immersive celebration of arts and culture in Indio, CA. During Stagecoach weekend, PATRÓN EL ALTO sponsors two signature events: The Last Call Saloon, featuring marquee performances from Dustin Lynch, Tucker Wetmore and special guests as well as the Swimsuits & Cowboy Boots Pool Party, curated alongside renowned country artist Nikki Lane. Between sets, guests can perfect their western aesthetic with luxury pieces from Kemo Sabe while enjoying handcrafted PATRÓN EL ALTO and premium PATRÓN cocktails. Known for its world-famous hats, hand-crafted boots, bold buckles, and so much more, Kemo Sabe brings a taste of Western luxury to the desert—blending tradition, edge, and elevated style in every piece.
• Desert Nights (April 11-13 and 18-20) is returning to Zenyara for its eighth year and PATRÓN EL ALTO brings its subtly sweet and smooth profile as the exclusive tequila sponsor, promising an unparalleled experience that matches the event's sophisticated ambiance from the moment they walk in the door. Featuring a diverse lineup of pioneers and breakthrough talent across two stages, including Bob Moses (Club Set), Vintage Culture, Mau P, WHOMADEWHO (Hybrid Set), and more. For weekend three, it really is their first rodeo! Zenyara will also debut the inaugural Rodeo Nights (April 25-27) where PATRÓN EL ALTO will be bringing its luxury tequila experience to the new event series as well.
• Additionally, the GUESS Compound (April 11-13) rounds out the premium experiences, with PATRÓN EL ALTO serving as the exclusive spirits sponsor for a series of late-night gatherings at the fashion brand's luxurious estate.

For those 21-and-over that live within 250 miles of Los Angeles and are eager to experience Coachella Valley firsthand, an exclusive opportunity to win two tickets to NEON Carnival awaits at https://fooji.info/patronneoncarnivalrules. And for those looking to bring the spirit of the desert home or host their own pre-party celebration, the limited-edition PATRÓN Tequila Festival Gift Set is available on ReserveBar, featuring a 750ml bottle of PATRÓN EL ALTO alongside two festival-inspired collector cups (also available for purchase with PATRÓN Silver, PATRÓN Reposado or PATRÓN Cristalino).

The PATRÓN EL ALTO Mini is the perfect festival season accessory, presented in an elegant and distinctive bottle matching the azure hues of the agave fields in Jalisco and will be available for purchase starting in June 2025.

About PATRÓN Tequila
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com. The perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY.

©2025. PATRÓN TEQUILA, ITS TRADE DRESS AND THE BEE LOGO ARE TRADEMARKS. HANDCRAFTED IN MEXICO. 

CONTACT: PATRÓ[email protected] 

SOURCE PATRÓN Tequila