Paula's Choice Launches Its New Pro-Collagen Peptide Plumping Intensive Moisturizer with a New Campaign Starring Hannah Waddingham

The launch introduces the brand's newest peptide innovation while highlighting Paula's Choice's growing presence at the intersection of high-performance skincare, sports, and entertainment.

SEATTLE, Sept. 15, 2026 /PRNewswire/ -- Paula's Choice, a global leader in high-performing, science-backed skincare, today unveils a new campaign starring Emmy-award winning actress Hannah Waddingham for the launch of its new Pro-Collagen Peptide Plumping Intensive Moisturizer. The campaign marks the next chapter in the brand's growing presence across sports, entertainment, and culture, celebrating those who bring confidence, resilience, and an uncompromising sense of self to everything they do.

The newest addition to Paula's Choice's peptide portfolio, Pro-Collagen Peptide Plumping Intensive Moisturizer marks the brand's sixth peptide-powered innovation and second moisturizer, further expanding its collection of high-performance peptide formulas. The rich, cushiony, non-greasy cream is designed to help hydration go deeper and stay locked in, so dry and stressed skin feels moisturized and relieved for up to 120 hours. Powered by PC's clinically proven 3x Pro-Collagen Peptide Complex, this innovative formula traps water within your skin's surface using Red Micro-Algae Extract, while Moisture-Locking Lipid Technology works to reinforce your skin's lipid barrier. The result is skin that looks instantly plumper, smoother, and more replenished, while becoming better at retaining moisture over time.

The campaign casts Waddingham in a role she naturally owns: the ultimate hype woman and straight-to-camera "skincare coach." Her morning skincare routine becomes an intensely funny and uplifting pep talk, one that celebrates confidence, hydration, and the power of showing up fully. With her commanding presence, sharp comic timing and theatrical flair, Waddingham reframes being "too intense" as something to embrace, rather than temper.

Anchored in the idea that "intensity is a power," the campaign connects the moisturizer's high-performance formula with Waddingham's unapologetic energy and ability to make people feel unstoppable. The Pro-Collagen Peptide Plumping Intensive Moisturizer becomes part of a daily ritual of preparation and self-belief, supporting a broader message that confidence comes from feeling comfortable in your own skin.

With Waddingham, Paula's Choice expands its storytelling into entertainment while remaining closely connected to the world of sports. Best known for portraying AFC Richmond owner Rebecca Welton on Ted Lasso, and most recently, as Judith in Amazon's No. 1 series, Ride or Die, Waddingham has become synonymous with a commanding, multidimensional expression of female leadership: confident and formidable, yet grounded in warmth, humor, and vulnerability. Timed to the cultural momentum surrounding the premiere of Ted Lasso Season 4, the campaign creates a natural bridge between the brand's sports partnerships and a character who has helped reshape how strength and leadership are represented on screen.

Paula's Choice has steadily built its presence in sports by partnering with women who challenge conventional ideas about beauty and performance. From its campaign with global rugby star Ilona Maher and its work with basketball standout Azzi Fudd to its partnership with NWSL Seattle Reign, the brand has championed athletes who are as influential beyond their sports as they are within them. Its FIFA World Cup 2026^TM and upcoming FIFA Women's World Cup 2027^TM sponsorship bring that commitment to a global stage, connecting high-performance skincare with the resilience, emotion, and intensity experienced by athletes and fans alike.

"The best partnerships don't just put a familiar name next to a product. They say what a company stands for and where it is headed," said Faiz Ahmad, Chief Executive Officer at Paula's Choice. "We built Paula's choice around people who set their own terms on strength, performance, and success, and that shows up in the faces we proudly support, the organizations we back, the communities we invest in. With this campaign, Hannah carries that spirit: her confidence, her humor, a presence that's unmistakably her own." 

"I am absolutely delighted to partner with Paula's Choice to show that intensity can be a truly beautiful thing," says Waddingham. "To me, being intense simply means you are deeply passionate, you care about what you do, and you aren't afraid to give it your all. This campaign is a lovely, encouraging reminder to embrace that vibrant energy in our daily lives. Our skin deserves that exact same dedicated, high-performance care, and this wonderfully rich moisturizer provides the perfect bit of deep, comforting hydration to help us face the day with total confidence."

Paula's Choice Pro-Collagen Peptide Plumping Intensive Moisturizer is available now at PaulasChoice.com, Amazon.com, Sephora and Sephora.com

About Paula's Choice:
For over 30 years, Paula's Choice has been cutting through the noise of the beauty industry, translating complex, professional-level skincare into clear, actionable guidance and products so everyone can achieve their best skin. Their clinical-grade, science-backed formulations are fragrance-free, cruelty-free, and designed to deliver real results. Great skin is personal. Paula's Choice guides every individual to the right solution, backed by science they can trust. Skincare that keeps its promises.

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SOURCE Paula's Choice