Payoneer Deploys Marketo to Drive Revenue Through Globalized Campaigns

Marketo enables Payoneer to generate more business opportunities and increase overall conversion rate

Jan 22, 2014, 08:30 ET from Marketo

SAN MATEO, Calif., Jan. 22, 2014 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced Payoneer as a new client that uses Marketo's platform to drive revenue growth through global campaigns. Payoneer is a leading provider of global payment solutions, providing services to thousands of companies and millions of people worldwide.


"We deployed Marketo in order to more effectively control the segmentation and customization of our global marketing campaigns," said Ariel Navon, Director of Sales Operations for Payoneer.  "Payoneer works with international companies so we needed a solution that was optimized at a global scale. Using Marketo to reach diverse global markets enables us to focus on our goals rather than managing the complex process of customizing campaigns for different segments, time zones, languages, and verticals. With one 'click of a button' we can distribute a tailored campaign to all the varying audiences in our targeted markets."

Marketo allows companies such as Payoneer to more effectively measure their sales, and associate marketing costs with actual revenue to show an accurate ROI. The easy-to-use platform helps to cut down on time spent managing the technicalities of global campaigns, allowing more focus to be placed on actual goals and strategies.

"Now we have a platform that supports all of our requirements for just about every campaign we implement," added Navon. "We are able to dramatically reduce the time between an idea for a campaign, and the execution of it."

About Payoneer

Founded in 2005, Payoneer is an industry-leading provider of global mass payout services that accelerates growth for its customers by improving the way they make payouts to more than 200 countries in over 50 currencies worldwide. Payoneer's complete solution provides a simple, secure, compliant and cost-effective way for companies of all sizes to offer cost-saving payout options, including prepaid debit cards, deposits to local banks worldwide, international wire transfers, mobile payments, local e-wallets and local-currency paper checks. Payoneer serves thousands of companies and millions of payees around the world.

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About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise.  The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo