Pearl® Vodka Introduces New WEDDING CAKE™

ST. LOUIS, Sept. 23, 2011 /PRNewswire/ -- Now brides, and their grooms, can have their cake and drink it too. St. Louis based Luxco®, a leading beverage alcohol supplier, "cordially invites you to share in the celebration" of introducing the ninth and newest flavor extension in the award-winning line of Pearl® flavors – Pearl Vodka's WEDDING CAKE™.

WEDDING CAKE is expertly crafted using original Pearl Vodka that is created in micro-batches and distilled five times to ensure the ultimate in smoothness and taste. Carefully infused with all the enchanting and lush decadence of today's most mouthwatering wedding cakes – its taste of yummy vanilla almond cake with hints of smooth, rich buttercream frosting make it deliciously divine.

"We are absolutely ecstatic about Pearl WEDDING CAKE and by the feedback we've received thus far, so is everybody else," said Brian Labuda, Luxco's Brands Director. "Pearl understands and appreciates the excitement and festive grandeur associated with weddings and all the events leading up to the big day," Labuda added. "That's why we believe WEDDING CAKE is truly unique and innovative in the marketplace and is the perfect indulgence with which to celebrate each stage of the wedding occasion."

WEDDING CAKE is available nation-wide and is supported with a national print ad campaign, point-of-sale material and a robust on-line social media campaign, including a chance for someone to win $1000 toward wedding expenses for liking Pearl Wedding Cake on Facebook (contest ends December 1, 2011). Available in 50ml, 750ml, and 1L to start, a 1.75L will also be offered in the near future.  All sizes are bottled at 70 proof.  Average retail price is $14.99 for 1L bottle and $12.99 for 750ml. In addition to Wedding Cake, Pearl vodka is available in original, blueberry, pomegranate, plum, coconut, citrus, orange, cucumber and caramel.

Luxco® is a leading producer, bottler, importer and marketer of beverage alcohol products with an outstanding portfolio of brands and a spirited legacy. It has been bottling, marketing and distributing a lineup of quality products since 1958, receiving numerous accolades for its various brands' quality, taste and industry performance.

CONTACT:
Suzanne Sierra for Luxco
[email protected]
314.398.1391

SOURCE Luxco