Pella Names MediaCom USA Media Agency of Record

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Mar 12, 2018, 10:00 ET

NEW YORK, March 12, 2018 /PRNewswire/ -- MediaCom USA announced today that it has been named media agency of record for premium window and door manufacturer Pella Corporation.

The new partnership will focus on furthering Pella's recent marketing efforts to promote the brand's resiliency, innovation, design inspiration and performance. The "Perfectly Beautiful" advertising campaign targets the end consumer, who is more likely than ever to do his or her own research on building materials before purchase. The campaign runs across TV, digital, social and print media.

"It was important to find a partner that not only understood how customers feel about Pella, but also our commitment to delivering products and experiences that deliver inspired design and exceptional detail," said Emily Videtto, Pella's Chief Marketing Officer. "Along with their expertise in leading both B2C and B2B marketing within the same connected communications system, MediaCom demonstrated its understanding of these values immediately."

"Pella's commitment to their customers and the products they make is deeply rooted in its culture, as well as ours," added Sasha Savic, CEO of MediaCom USA. "In addition to its core messages, we're confident that Pella's design and detail advantages will ring true with consumers who are taking a much greater interest in customizing their home."

MediaCom will handle all of Pella's planning and buying from its Chicago office in partnership with Eleven, Inc., the client's creative agency.

About MediaCom USA
MediaCom is "The Content + Connections Agency," working on behalf of its clients to leverage their brands' communications systems across paid, owned and earned channels to deliver a step change in their business outcomes. As one of the world's leading communications specialists, MediaCom has global billings of US$33 billion (Source: RECMA June 2017) and employs 7,000 people in 130 offices across 105 countries. Our US client roster includes Dell, Whole Foods, Revlon, Mars, Shell and Uber. MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.

For more information, visit www.mediacom.com/us
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Join us on LinkedIn at linkedin.com/company/mediacom

About Pella Corporation
Pella Corporation doesn't just create windows and doors, they innovate with purpose, design with passion, build with integrity, and deliver with pride. From testing beyond industry requirements to continuous innovation, Pella goes beyond what meets the eye. Pella's goal is to perfect every detail and make beautifully designed windows and doors. The company is headquartered in Pella, Iowa and employs more than 6,000 people with 13 manufacturing locations. For more information, call 888-847-3552 or visit stories.pella.com. Follow Pella on Facebook, YouTube, Houzz, Instagram, Pinterest, and Twitter.