Penetron Boosts Sales & Technical Support in Midwest and Central USA

ORLANDO, Fla., Sept. 5, 2026 /PRNewswire/ -- On August 24, 2026, Penetron announced the appointment of Sean Allison as Specifications Developer for the Midwest and Central USA. This appointment strengthens the Penetron Engineering Support team's ability to support architects, engineers, and specification professionals across key regions of the North American market.

Based in Green Bay, Wisconsin, Sean Allison will be responsible for specifications development for the Midwest and Central USA regions, including Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Illinois, and Wisconsin.

"Sean will work closely with our engineering support team and account managers to build and maintain relationships with architects, engineers, and specification writers," explains Cassandra Gouws, Technical Manager for Penetron USA. "Sean will educate architects, engineers, and specifiers on our crystalline waterproofing and anti-microbial technology and help expand Penetron's presence in master specifications throughout his regions."

With more than three decades of experience in sales, key account management, and technical support in the construction industry, Sean is thoroughly familiar with the needs of architects, engineers, and project managers. His expertise spans construction project management, concrete solutions, building materials, and installation quality.

"Adding Sean to our engineering support team will enhance our efforts to make Penetron a standard component of master specifications in our targeted markets," adds Cassandra Gouws. "He understands how important it is to help architects and engineers manage project specifications by providing technical expertise and optimal concrete waterproofing and protection solutions."

Sean has an educational background in business management and marketing, as well as extensive training in the design and installation of various construction products. He was also the founder and owner of Hardscapes Unlimited, a hardscape design firm that delivered commercial solutions throughout the Midwest and Central USA.

"In my career in the construction industry, I have helped countless architects and engineers through the different phases of the project life cycle to ensure successful results," notes Sean Allison. "I joined Penetron to be part of a great team environment that could provide solid product solutions."

"Expanding our engineering support team is a central part of our continued commitment to customer support," says Christopher Chen, Director of The Penetron Group. "We welcome Sean to the team. His technical expertise makes him a highly effective addition to the company."

The PENETRON Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives and distribution channels.

For more information on PENETRON waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup, email CRDept(at)penetron(dot)com or contact the Corporate Relations Department at 631-941-9700.

SOURCE The Penetron Group