Penetron Strengthens Sales and Technical Support in the Western USA

On September 9, 2026, Penetron announced the appointment of Dennis Keane as Specifications Specialist for the Western USA. The appointment strengthens Penetron's Engineering Support team and expands its ability to support architects, engineers, and specification professionals across a key regional market.

ORLANDO, Fla., Sept. 11, 2026 /PRNewswire/ -- Based in Chandler, Arizona, Dennis Keane is responsible for specification development for clients across the Western USA, including Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington, and Wyoming.

"Dennis is focused on building relationships with architects, engineers, developers, and specification professionals," explains Cassandra Gouws, Technical Manager for Penetron USA. "In addition to strengthening Penetron's specification presence in the market, he will also help pursue and maintain product approvals with cities, municipalities, and DOTs across the USA."

Working closely with Penetron's engineering support team and account managers, Dennis will deliver educational presentations and technical sessions to help clients better understand crystalline waterproofing and antimicrobial technology, while expanding Penetron's presence in office master specifications throughout his territory.

With more than 20 years of experience in business development, sales, and key account management in the construction industry, Dennis brings a strong understanding of building science, moisture mitigation, and best practices for concrete protection systems. A graduate of Vanguard University with a degree in Communications, he also has extensive experience optimizing and expanding product specifications.

"I have years of experience educating stakeholders on innovative construction products and providing guidance throughout the project lifecycle, including design development, product selection, specification review, and installation support," adds Dennis Keane. "By cultivating relationships that help secure project specifications, I look forward to contributing to Penetron's continued success."

"We're thrilled to have Dennis join our engineering support team in a key growth market for Penetron," says Christopher Chen, Director of The Penetron Group. "As part of our continued focus on customer support, his experience and technical expertise will make a meaningful contribution to our customers and project partners."

The PENETRON Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives and distribution channels.

For more information on PENETRON waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup,

SOURCE The Penetron Group