Pentaho's Data-Driven Use of Marketo Dramatically Increases Revenue

SAN MATEO, Calif., March 5, 2013 /PRNewswire/ -- Marketo, the provider of a leading cloud-based marketing software platform, today highlights customer Pentaho Corporation for its exceptional data-driven marketing program. Using Marketo, Pentaho has empowered its marketing organization to employ detailed analytics in every facet of their marketing efforts, assisting in the generating of impressive revenue growth over the last year.

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In an era where data has more recognition and importance than ever – even going so far as to predict a presidential election – Pentaho has used Marketo to create a marketing engine that provides detailed, actionable insight to achieve a more predictable revenue cycle. Rosanne Saccone, chief marketing officer at Pentaho, says data insight has enabled her to better understand emerging customer shifts, and expectations with product developments and the industry at large.  This information helps give her an active seat at the table in C-level business meetings and an edge in predicting sales trends and outcomes.

"We can take a pulse on customer expectations to better understand where the market's going, not just where it's been, which helps us shape our overall business strategy and adjust our business plans to meet aggressive lead, pipeline and revenue goals," says Saccone. "Using Marketo has also been a great experience for my department since Marketo embeds Pentaho in its Marketo® Revenue Cycle Analytics product. We take pride knowing that both Pentaho and Marketo enable us and others to get value from big data and overall analytics for marketing campaigns."

Using marketing automation software, Pentaho runs multiple interactive campaigns for different markets, as well as for international efforts. With its ability to assess campaigns based on specific behavior dynamics and languages, Marketo is also helping Pentaho expand its global market reach.

Today, companies of all sizes are struggling to manage and leverage big data, with solutions that cannot effectively manage that scale and style of data. Additionally, the limited resources qualified to handle the efforts and soaring costs associated with implementations, also present a challenge. Pentaho, however, is leading the solution charge by delivering a fully integrated analytics platform that addresses all of these business obstacles.

Pentaho's data integration and business analytics platform is one of the industry's only solutions that combines best-of-breed technology with ease of implementation and cost efficiencies in one solution. The highly scalable, modern platform provides IT and developers a rich graphical design environment to rapidly develop, deploy and manage complete business and big data analytics solutions and deliver analytics-ready data to business users.

To learn more about Pentaho's success with Marketo, watch the full Pentaho testimonial video.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

About Pentaho Corporation
Pentaho is delivering the future of big data business analytics. Pentaho's open source heritage drives our continued innovation in a modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements. Pentaho is the only vendor that provides a full big data analytics solution that supports the entire big data analytics process, from data integration through interactive data visualization, exploration and predictive analytics. Pentaho natively supports Apache Hadoop, Cloudera, MongoDB as well as high performance analytic databases like Greenplum and Vertica, among other big data sources.  Learn more and download for free at pentahobigdata.com/download

SOURCE Marketo