Penton Marketing Services Introduces Video and Social Media Elements to Online Events

Nov 21, 2013, 09:00 ET from Penton

NEW YORK, Nov. 21, 2013 /PRNewswire/ -- Penton Marketing Services today announced the introduction of new video and social media elements into its robust webinar platform.  By combing the power of Penton's expert industry knowledge, exclusive audiences along with these new multimedia features sponsors can extend the reach and the effectiveness of webinars across Penton's five key market sectors - agriculture, transportation, infrastructure, manufacturing and natural products and food industries.

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The Webinar + Video format adds a conversational-style video, typically recorded by the speaker with easy-to-use webcam technology. The format allows several speakers in multiple locations to appear in a single seminar, rotating the camera from speaker to speaker.

The Webinar + Social format adds a turn-key social media marketing plan developed and executed by Penton's marketing team. The integrated campaign includes targeted social media content promoted via Penton's social media channels, as well as easy-to-use social media widgets to use during webinars.

"Penton's online events have been a strong lead generator for B2B marketers engaging with our customers," says Penton's Digital Events Director Tim Stark. "We successfully execute hundreds of web seminars every year and we expect even more growth in this segment by adding informal videos to presentations and offering Penton's social media marketing power to online events as well."

To learn more about Penton's digital event offerings, visit

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.


Tim Stark
Director of Digital Events
Phone: 216.931.9375

Kate Spellman
SVP, Marketing
Phone: 212.204.4351