Penton Media Promotes Wayne Madden to Vice President, Sales Development

New Position to Drive Sales Growth and Efficiency Across the Company

Sep 29, 2011, 16:27 ET from Penton Media

NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Bob MacArthur, senior vice president of Penton Media, and a member of the Penton Executive Committee, announced today the appointment of Wayne Madden to the newly created position of vice president, sales development.  Madden was formerly market leader for the Digital Media Market Sector (he will continue to supervise Broadcast Engineering).  Penton is the largest independent B2B media company in the U.S.

"While Penton's sales are highly concentrated in 17 verticals in which we operate, we determined that there was a need for someone to guide a variety of sales and sales development initiatives across the company," said MacArthur.

In the new role, Madden will do the following:

  • Develop and execute on plans to both provide effective training for the Penton sales force and develop key tools.  This will include sales training and development.
  • Implement a strategic account management program across Penton for clients that touch multiple markets.
  • Supervise the adoption of by Penton's sales force.
  • Oversee and jumpstart Penton Telesales which currently has approximately 30 sales representatives and is focused on expanding Penton's marketing sales.

"I am excited to serve as an advocate for Penton's team of nearly 200 sales professionals," said Madden. "This new role will help ensure that Penton provides the best resources and support to enable successful products and strategies for our sales force and for our clients."

Reporting to Madden will be Mike Hancock, vice president, international sales, who supervises Penton's non-U.S. independent sales representatives.

Madden has been with Penton for over 20 years in a variety of roles demonstrating increased responsibility.  He first joined the company in 1990 as a Technical Editor for NEWS 3X/400 (now System iNEWS) and was named Publisher of that same publication in 1995.  He became Group Publisher of IBM Technology Group in 1998 and was named Group Publisher of IBM Technology and Video Groups in June 2007. Most recently, he became Market Leader of the Digital Media and Communications sector in February 2009, a position he has held until now.

About Penton Media
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

Jill Baldassano
Phone: (212) 204-4259

SOURCE Penton Media