Penton Puts User Lifecycle At The Center Of Its Business, Hires New Talent To Strengthen Its Digital Marketing Strategy

Jul 01, 2013, 12:41 ET from Penton

NEW YORK, July 1, 2013 /PRNewswire/ -- Penton today announced it is bolstering its digital marketing strategy by putting its users at the center of its business. By maximizing all of Penton's business-to-business markets with sophisticated analytics and new marketing talent, Penton is able to provide marketers with the right audience and a strong return on investment.

Kate Spellman, SVP, Marketing, Penton, said "Digital marketing technologies are transforming the way we reach, engage and deliver value to users.  By understanding our users behavior better we can create new opportunities to enhance our relationships with marketers and attract new clients."  

Penton continues to hire new talent to build upon digital capabilities.  The new hires include: 

  • Sarah Nowowiejski has joined the company as Online Marketing Director, responsible for sales and support of Penton's List Sales.  Nowowiejski has extensive business-to-business expertise in email list management. Closely managing targeting, pricing, campaign management and driving revenue for her clients. Nowowiejski earned a B.S. in Business Marketing from Mercy College and a M.S. in Organizational Leadership. Nowowiejski will be located in Penton's New York headquarters and will report to Joann Kropp, Vice President, Customer Data Solutions.
  • Liz Jordan, Senior Online Marketing Manager, has joined a team that is responsible for managing all aspects of inbound and outbound marketing, acquisition strategy, audience analysis, social analytics and nurturing programs. Jordan is a marketer with a proven record of accomplishments in planning and executing marketing strategies that increase site registration, retention and optimization.  Jordan earned a Bachelor of Business Administration in Finance and Investments from Baruch College of the City of New York.  Jordan will be located in Penton's New York headquarters and will report to Tricia Syed, Senior Director, Marketing & Analytics.
  • Morgan Edwards-McGee has been tapped as Digital Ad Operations Manager. She joins a team responsible for managing all aspects of digital advertising operations including campaign implementation, management, optimization reporting, inventory and revenue forecasting as well as yield management. Edwards-McGee has an extensive knowledge of digital advertising and a proven track record in operational excellence.  Her broad background will help Penton continue to drive increased performance across a network of properties including mobile.  Edwards-McGee earned a Bachelor of Arts in Psychology from Ottawa University in Kansas City.  Edwards-McGee is located in Penton's Overland Park office and will report to Maggie Clarkin Spano, Director, Digital Ad Operations.

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

Kate Spellman
SVP, Marketing
Phone: 212-204-4351