Penton SmartReach™ Launches Integrated Customer Database for the Aviation Market

NEW YORK, April 24, 2014 /PRNewswire/ -- Penton, a leading professional information services company, today announced Penton SmartReach™ for the aviation, aerospace and defense market, which offers access to 1.2 million aviation decision makers in 185 countries. Penton's Aviation Group is the largest and most comprehensive information resource for companies and executives in the dynamic and growing global aviation industry.   

Photo - http://photos.prnewswire.com/prnh/20140423/77798

Last month Penton launched the Penton SmartReach division. This new division focuses exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads.

"Penton SmartReach for the aviation market is an excellent resource for companies promoting new and existing products and services in the aviation industry," said Joann Kropp, Vice President, Customer Data Solutions. "Our database is the only quality aviation direct response business information resource on the market today. We have deep aviation industry knowledge and a first hand understanding of the information industry decision makers seek. We look forward to collaborating with customers to drive effective marketing and lead generation in the aviation industry."

Penton's Aviation Group includes media, online, live events, information technology, research and assets including Aviation Week, Aviation Week & Space Technology and its MRO and Defense Technology editions, Business & Commercial Aviation, The Aviation Week Intelligence Network (AWIN), Air Transport World, SpeedNews, Aircraft Bluebook, Air Charter Guide, Airportdata.com and AC-U-KWIK.

Key features of SmartReach for the aviation market include:

• Superior targeting and segmentation capabilities enabling marketers to target hard-to-isolate markets such as Business Aviation; Commercial Aviation; Defense; MRO; and Space Technology. 
• Unrivaled access to key decision-makers across the field of aviation, including Engineering and Engineering Management; Purchasing and Procurement; Flight Operations and Maintenance; and Senior Management.
• Selectable by market sector, region, aircraft type, aircraft manufacturer, title, job function, employee size, geography, industries, and more.
• For additional information on Penton SmartReach™ for the aviation market, visit www.penton.com/AboutSmartReach.

About Penton
Penton is a professional information services company. We engage and inform millions of professionals every day, helping them decide how to grow and solve their most critical business challenges. As a leading provider of workflow solutions and insightful content, marketing services and networking via in-person and online events, we help businesses do business. We focus our industry expertise on five core growth markets – agriculture, transportation, natural products/food, infrastructure, and industrial design and manufacturing.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

MEDIA CONTACT:

Joann Kropp
VP, Customer Data Solutions
Penton
212-204-4225
[email protected]

SOURCE Penton